Managed Care

Millennium CEO says industry must brace for change

Deborah Weinstein March 27, 2012

The drug industry is struggling with more than expiring patents and shrinking sales forces, Millennium Pharmaceuticals CEO Deborah Dunsire told industry watchers Tuesday. Rather, it's wrestling with a top-to-bottom revolution.

GfK snags Bridgehead in bid to deepen payer expertise

Marc Iskowitz March 02, 2012

Responding to what it calls an "acute need" among clients for market access counsel, GfK is buying Bridgehead International, a consultancy with offices here and abroad.

Company news: AstraZeneca and Merck

February 16, 2012

AstraZeneca launched a home-delivery program for breast cancer drug Arimidex through PBM Express Scripts.

Senators slam Pfizer-PBM deal to blunt generic Lipitor

Matthew Arnold December 01, 2011

Pfizer's Lipitor had not yet gone off patent before a trio of Senate healthcare heavyweights was firing off letters to the drugmaker assailing its efforts to conserve Lipitor share through a deal with pharmaceutical benefit managers.

Pfizer's post-expiry plan for Lipitor: maximize brand's sales

Marc Iskowitz November 02, 2011

Pfizer said it plans not only to keep Lipitor consumer promotions running past the brand's expiry later this month. It also aims to put an OTC version of the megablockbuster on the market at some point.

Despite HPV vax ad bonanza, low awareness and slacker docs dog uptake

Matthew Arnold October 21, 2011

A little over half of US girls ages 13 to 17 have not gotten even one dose of the HPV vaccine, and among the main reasons are poor awareness and the failure of doctors to recommend vaccination, a study shows.

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.