Manhattan Research names top product sites for docs

Share this article:

Two diabetes product sites – Merck's Januvia and Takeda's Actos – came in first and second, respectively, in a new study measuring physicians' web habits.

The study, conducted by Manhattan Research, ranked drug product sites based on visitation rates from primary care physicians. Merck had the most product sites on the list, at three, which included Gardasil's (#4) and Vytorin's (#6) websites. Pfizer's Chantix, a smoking cessation treatment, held the number three spot.

Actonel, an osteoporosis treatment marketed through a Proctor & Gamble and Sanofi-Aventis partnership, was ranked at number five. Seven through 10 are as follows:

7. Amitiza, a Sucampo Pharmaceuticals and Takeda product
8. Byetta, an Amylin and Lilly product
9. Avandia, a GlaxoSmithKline product
10. Aciphex, an Eisai and PriCara product

“This year's rankings show that market events, rather than just advertising alone, can be critical drivers to brand websites,” said Meredith Abreu Ressi, vice president of research at Manhattan Research, in a statement. “Pharmaceutical companies need to ensure that brand websites contain the latest, most accurate content possible and can be found relatively easily by physicians using search engines to research pharmaceutical information.”

Share this article:
You must be a registered member of MMM to post a comment.

Email Newsletters

More in News

Amgen sends PCSK9 to FDA

Amgen sends PCSK9 to FDA

Evolocumab holds the FDA's first filed biologics license application for the class.

Consultants expect M&A tempo to continue

Consultants expect M&A tempo to continue

PwC anticipates that divestitures will fuel late-2014 deals, but notes that the noise around early deals and the financials don't fully match up.

Five things for Pharma Marketers to Know: Thursday, August 28

Five things for Pharma Marketers to Know: Thursday, ...

Human testing of GSK's Ebola virus starts next week, menopause is a costly healthcare concern, and a small conversation with pharmacists may have a big impact.