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Marc Iskowitz

 
 

Recent Articles

Poll: Docs in dark about Sunshine

March 01, 2013

An MMIS survey of 1,000 physicians showed that over half didn't know that the Sunshine Act requires companies to report on expenditures annually
 

CMS carve-out clears clouds over research

March 01, 2013

"The marketing research community should be very satisfied with the additional guidance on the Sunshine Act from CMS," said the PMRG's government affairs committee chair
 

GSK Consumer joins retail think tank

March 01, 2013

GSK Consumer Health Care is the newest member of a research organization that conducts experiments into how shoppers think and behave.
 

Data & Analytics: Deep is the New Big

March 01, 2013

Meeting pharma's value-based reimbursement challenge: Marc Iskowitz looks at how companies, driven by payer and provider pressure, are leveraging Big Data across the product lifecycle
 

Sunshine spawns fresh questions for med ed

February 19, 2013

New transparency rules set to lay bare financial ties between physicians and pharma will be a mixed bag for medical education, providers say.
 

Trial employing crowd input gets FDA nod

February 01, 2013

What's been called the first clinical study protocol developed using crowdsourcing methods received the FDA's imprimatur.
 

Diabetes giant lands PI-CME grants

February 01, 2013

Big Data is powering Joslin Diabetes Center's performance-improvement CME, thanks in part to education grants from four pharma companies.
 

Advocates, docs: Release final regs

February 01, 2013

Advocacy groups and physicians call on the Office of Management and Budget to release final regulations for the Physician Payments Sunshine Act.
 

Med Ed Report briefs: February 2013

February 01, 2013

News on Wentz-Miller Global Services, Plannernet, QuantiaMD and Meeting Professional International
 

Pfizer, Humedica ink real-world data pact

February 01, 2013

Pfizer and clinical data outfit Humedica jointly announced their intent to collaborate on studies examining the effectiveness of treatments.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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