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Marc Iskowitz

 
 

Recent Articles

New CEO heads Symphony's quartet

February 01, 2013

Frank Lavelle officially became CEO of data and analytics provider Symphony Health Solutions in mid-January.
 

Patient Education Report: Patients on Call

February 01, 2013

Savvy, influential patients have pharma's attention and are growing relationships with industry. How firms have just begun to tap the potential of this emerging segment
 

Year-end approval clears Eliquis for US launch

January 02, 2013

Eliquis was approved Friday for preventing strokes in patients with nonvalvular atrial fibrillation, becoming the third oral anticoagulant to reach the US market.
 

All-Star Small Pharma Marketing Team of the Year: Soliris

January 02, 2013

An ultrarare success: Marc Iskowitz on how an innovative approach helped this brand carve out a spot for itself in the biotech big leagues
 

Re-thinking EHR as med-ed platform

January 02, 2013

The number of healthcare providers who use electronic health records has risen thanks to meaningful-use incentives and other factors.
 

FSMB's pilot sees resistance in Ohio

January 02, 2013

The State Medical Board of Ohio pulled out of a pilot project designed to evaluate new education requirements, dealing a setback to the movement.
 

Wyeth accused of 'branducating'

January 02, 2013

Pfizer paid about $55 million to resolve allegations that Wyeth, which it bought in 2009, used CME to promote Protonix for off-label use, the Justice Department said.
 

Med Ed Report briefs: January 2013

January 02, 2013

News on Omnipress, Doctors.net.uk, WorldEvents and OMB
 

Social network deepens real-world data offering

January 02, 2013

PatientsLikeMe, the online patient network and research platform, appointed Daphne Psacharopoulos to the new position of VP, client services and strategic initiatives
 

BioMeter analyzes data from deals

January 02, 2013

Law firm Morrison & Foerster launched a that indexes average up-front payments in agreements between biotech companies and companies that pay for commercialization rights.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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