Market Access

Infographic | The leaders of the global hepatitis-C market

Infographic | The leaders of the global hepatitis-C market

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Despite approvals of competing products from AbbVie, Merck, and Bristol-Myers Squibb, Gilead remains the market leader.

Roundtable: Market access takes center stage

Roundtable: Market access takes center stage

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Participants in this roundtable explore how digital forms of data are poised to illuminate the reimbursement pathway, as market access gets its closeup.

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

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The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

Medicines360 CEO battles for IUD access

Medicines360 CEO battles for IUD access

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Prior to Medicines360's arrival on the scene, there were only three IUDs on the market. The lack of competition drove prices sky-high.

Market Access: Looking Back, Looking Ahead

Market Access: Looking Back, Looking Ahead

Securing market access has become significantly more challenging for pharma marketers.