Market Access

Intouch Solutions' Weissberg on the rising payer voice

Intouch Solutions' Weissberg on the rising payer voice

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The group director of Intouch Solutions' newly launched market access business is betting that the payer will gain in influence.

Medicines360 CEO battles for IUD access

Medicines360 CEO battles for IUD access

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Prior to Medicines360's arrival on the scene, there were only three IUDs on the market. The lack of competition drove prices sky-high.

Market Access: Looking Back, Looking Ahead

Market Access: Looking Back, Looking Ahead

Securing market access has become significantly more challenging for pharma marketers.

OPINION

Healthcare Marketers: The Future is Personal

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