Market Research

Research tool taps patient KOLs via mobile

Research tool taps patient KOLs via mobile

By

The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential to accelerate the research process.

Culture of innovation has a sales value, study says

Culture of innovation has a sales value, study says

By

Why executives evaluating biotech acquisitions shouldn't overlook the cultural dimension: A new paper finds a link to revenue performance.

Success in emerging markets hinges on broad network

By

Execs told Booz & Co researchers that the relationships web in emerging markets needs to be deeper than one-on-one sales pitches.

Epocrates narrows market research to target pharmas

By

Epocrates, now under new management, has jettisoned its QuickRecruit offering as it focuses its market research business on pharmas.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters