Market Research

Research tool taps patient KOLs via mobile

Research tool taps patient KOLs via mobile

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The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential to accelerate the research process.

Culture of innovation has a sales value, study says

Culture of innovation has a sales value, study says

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Why executives evaluating biotech acquisitions shouldn't overlook the cultural dimension: A new paper finds a link to revenue performance.

Success in emerging markets hinges on broad network

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Execs told Booz & Co researchers that the relationships web in emerging markets needs to be deeper than one-on-one sales pitches.

Epocrates narrows market research to target pharmas

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Epocrates, now under new management, has jettisoned its QuickRecruit offering as it focuses its market research business on pharmas.

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