Marketers disregard online behaviors

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Pharmaceutical marketers leave their own online behaviors at the office door when it comes to marketing their brands, a new survey found.

“When you look at the difference between what pharmaceutical marketers say are important in their budgets and you ask them what they use in their personal life, there’s an almost two-to-one relevance gap,” said Bruce Grant, SVP, strategy and development at MBC.

He made his remarks while presenting highlights from MBC’s “The Shift to On-Demand Pharmaceutical Marketing—2007 eMarketing Survey.

The survey was conducted in conjunction with The Center for Business Intelligence and unveiled at CBI’s e-marketing conference last month.

“When we asked (marketers) what services they provide to health care providers, not even half of the respondents said they provide a Web site,” Grant said. “Almost as many said ‘we don’t’ or ‘we have no plan’ to provide a Web site for HCPs.”

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