Marketing & Communications

How Direct Marketing Must Adapt in Today's Healthcare System

How Direct Marketing Must Adapt in Today's Healthcare System

By breaking down traditional organizational silos to bring together the chief medical officer and the chief marketing officer, companies can unite the forces of clinical best practices with direct-to-consumer response marketing.

21st Century Cures, Amarin Court Case Advance

21st Century Cures, Amarin Court Case Advance

Pharma's efforts to evolve restrictions about off-label marketing move forward.

Five things for pharma marketers to know: Tuesday, June 23

Five things for pharma marketers to know: Tuesday, June 23

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Adults dominate the ADHD prescription category; the FDA approved The Medicine Company's anticlotting drug 10 years after issuing a CRL; a survey shows personalized content can build consumer goodwill

Amicus briefs pile up in Amarin lawsuit

The Medical Information Working Group and the Washington Legal Foundation filed briefs in support of Amarin.

Five things for pharma marketers to know: Thursday, June 11

Five things for pharma marketers to know: Thursday, June 11

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Amgen's PCSK9 inhibitor is the second in its class to get an FDA panel endorsement; a new drug could threaten Shire's hold on a rare-disease category; a study shows pharma invests less in Hispanic audiences than in other groups

21st Century Cures bill advances to House floor

21st Century Cures bill advances to House floor

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The legislation would allow drugmakers to share economic information with payers beyond what is included on the FDA-approved label.

WebMD profit jumps 60% in the first quarter

WebMD profit jumps 60% in the first quarter

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The company said revenue from pharmaceutical and medical device sponsorships and advertisements rose 10.7% but the company put some initiatives on hold.

Effective communication requires rethinking the patient experience

Effective communication requires rethinking the patient experience

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The patient journey concept needs a reboot, according to executives at the inaugural MM&M Transforming Healthcare conference.

Study shows women view health differently than industry thinks they do

Study shows women view health differently than industry thinks they do

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A deep dive by the think tank Center for Talent Innovation indicates pharma and payers need to widen their definition of health when communicating with women.

Partners+Simons CEO takes helm at parent company Myelin Health

Partners+Simons CEO takes helm at parent company Myelin Health

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With new leadership in place, the Myelin Health agency network is seeking to acquire other agencies.

Patients do not feel connected to pharma

Patients do not feel connected to pharma

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Wego Health says fixing this problem requires incorporating patient perspectives before and after a product launch.

OPDP finds many flaws with Luitpold video

OPDP finds many flaws with Luitpold video

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The list of objections by the Office of Prescription Drug Promotion, which oversees medical advertising, is a familiar one, and includes concerns such as claims that go beyond the approved indication.

Five things for pharma marketers to know: Tuesday, February 10

Five things for pharma marketers to know: Tuesday, February 10

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FDA's latest guidance says it is ok to reduce the amount of risk information in print ads, Google amplifies the health information it will serve up with searches and HBO's John Oliver takes on pharmaceutical marketing.

MM&M's top reads of 2014

MM&M's top reads of 2014

A look at the content that grabbed most reader interest over the past year.

Five things for pharma marketers to know: Tuesday, December 23

Five things for pharma marketers to know: Tuesday, December 23

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BMS cancer drug Opdivo becomes the second PD-1 inhibitor to secure US approval ; Omnicare hit by more kickback charges; India looks to rein in pharma marketing.

Danica Patrick paces health system marketing drive

The driver on NASCAR and other racing circuits will help challenge consumers to improve their health habits.

EHRs blur line between marketing and assistance: researchers

EHRs blur line between marketing and assistance: researchers

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A trio of doctors make a case for putting limits on digital promotions, including those in EHRs and through social networks.

Acthar marketing drives prescriptions and anger

The decades-old drug is winning prescriptions through marketing, but has a free-pass when it comes to clinical trial data.

Rep access continues to shrink

Rep access continues to shrink

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Sales reps are experiencing even more limited physician access, according to a report by Chicago consultancy ZS Associates.

Vet drugmakers get Warning Letters too

Regulatory Focus reports that the regulator has issued a Warning Letter to AB Science for marketing its canine tumor drug Kinavet for unapproved, off-label uses.

Marketing tone sinks GSK recruiter

GlaxoSmithKline dismissed a marketer over its approach to clinical trial recruiting.

Takeda walks away from Omontys

The drugmaker is pulling its US marketing application for the anemia drug.

Study: sales rep limits reduce off-label prescriptions

Study: sales rep limits reduce off-label prescriptions

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Researchers found that limiting sales rep access and interactions reduces off-label prescriptions for the previously detailed drugs, while also upping off-label prescriptions of the drugs that had not been promoted.

OPDP takes on sales aid for alcohol drug

OPDP takes on sales aid for alcohol drug

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The advertising watchdog gave drugmaker Alvogen 15 days to make amends.

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

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Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Court reverses Risperdal decision

The Arkansas Supreme Court's decision puts $1.2 billion back into J&J's coffers.

Agnitio launches Rainmaker marketing tool

Agnitio launches Rainmaker marketing tool

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The company unveiled the mix-and-match marketing management tool at the Eye for Pharma conference in Barcelona.

DOJ may cost Aegerion patients

The drugmaker's annual report indicates the company is concerned that an investigation into its marketing could dissuade doctors from prescribing Juxtapid.

US Attorney scrutinizes Copaxone marketing

The US Attorney's Office for the Southern District of New York is examining how Teva has marketed MS drug Copaxone and Parkinson's medication Azilect since 2006.

E-mail increasingly read on mobile devices

Movable Ink reports that 65% of Q4 emails were opened on a tablet or smartphone.


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Specialty medicines continue to be a hot category, one in which spending has surged behind products that treat medicine's most complex diseases. This eBook lays out the needs and hurdles along the specialty drug pathway, explaining how stakeholders are working to get meds into patients' hands and ease their experience. Click here to download.