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 Marketing & Communications

Purdue puts Intermezzo DTC to bed

May 16, 2013

Marketing partner Transcept pulled 90 sales reps and Purdue closed out the majority of its DTC outreach in March.
 

Business briefs: Angelina Jolie, adherence, Sanofi, Teva, AbbVie

May 14, 2013

Jolie takes on cancer awareness role, researchers identify another adherence gap, Sanofi gets slapped for scare tactics, Teva may compete for Adcock, AbbVie R&D chief leaves
 

Orexigen, Vivus remain in weight-loss limbo

May 09, 2013

Quarterly reports show that that the weight loss category remains a cool one, but studies indicate that even the best marketing plan will have to overcome payer and pricing issues.
 

Duchesnay returns morning sickness drug to US market

May 01, 2013

The first drug for morning sickness in thirty years enters the market this month.
 

Analysts on Qsymia: show me the payers

April 17, 2013

Analysts write expanded Qsymia distribution will do little to boost sales if payers are not on board.
 

Business briefs: Reps mum on adverse events; FCC's new mHealth director; med schools tighten speaking limits

April 11, 2013

A study finds sales reps find time to talk benefits, but not risks, even when touting black-box drugs; FCC has named its new mHealth director; pharma scaled back its food budgets last year; and AMSA says 18 med schools now ban faculty from speakers bureau participation
 

Docs to pharma marketers: you're not getting it

March 07, 2013

An ePharma Summit panel of physicians takes the sheen off new marketing initiatives by telling pharmas they find them useless.
 

Orexigen rethinks clinical trial recruitment

January 24, 2013

Orexigen slashed its clinical trial recruitment period by 14 months using marketing tactics associated with retail.
 

Elsevier samples experiential marketing

December 03, 2012

The company's first-ever road show has stimulated sales for its new ClinicalKey reference tool, grabbing the attention of time-harried doctors for as long as 30 minutes during the workday.
 

BI, Pfizer find new way to reach COPD patients

November 20, 2012

The drugmakers bring in a life coach to help COPD patients cope.
 

Payers render traditional marketing outmoded, says study

November 15, 2012

Traditional marketing is so ineffective that it's no longer a profit lever in the age of ACOs, says a white paper
 

Company news: InTouch Solutions, MedCityNews and Lippincott

August 30, 2012

InTouch and MD Mindset partner on iPad offerings, MedCityNews is co-hosting its first content marketing summit, and Lippincott has added another journal.
 

News platforms as important as content, study claims

August 23, 2012

Health marketing communications firm Enspektos did a deep dive into desktop and media habits and found that who you are in the healthcare industry determines how much you trust the information that pops up on the screen.
 

Merck's new site tries to help "tackle" diabetes

August 22, 2012

Merck and ESPN's Mike Golic kicked off the Blood Sugar Basics Game Plan Wednesday to help patients navigate a diabetes diagnosis.
 

iPads sway docs, but study shows DM still rules

August 15, 2012

A recent study links tablet-toting reps with a greater prescribing impact, while other data suggest direct marketing tops all other forms of promotional outreach.
 

Spectrum expands Fusilev sales presence

August 15, 2012

The move is part of an overall marketing push that includes a new website and educational tools.
 

FDA hits Forest with a list of marketing violations on COPD drug

August 08, 2012

The FDA's Bad Ad watchdogs have struck again, and this time Forest took the hit for reps' statements to an HCP regarding Daliresp.
 

Company news: Teva, Everyday Health

August 02, 2012

Teva says it's on track to meet 2012 financial goals, and Everyday Health says advertising and sponsorship rose 35% for the first six months of the year.
 

Smart phones and apps proliferate among docs, surveys say

March 04, 2010

About 80% of all US physicians will be using smart phones by 2012, and not just for drug reference or clinical information. An explosion of new healthcare professional-facing apps - over 1,500 in Apple's app store alone - will expand mobile device usage to include patient care and administrative functions, according to Manhattan Research survey.
 

AIA launches website for global patient offerings

August 21, 2009

Atkins International Associates (AIA) launched a multifaceted life sciences website for marketers communicating to patients across the globe.
 

Covidien campaign touts surgery for Type 2 diabetes

June 19, 2009

Covidien is launching an educational campaign aimed at raising awareness of gastric bypass surgery as an option to treat type 2 diabetes among morbidly obese sufferers.
 

"Facebook for pharmacists" to offer news, CE and community

June 18, 2009

JMI Health is launching PharmQD, which aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI SVP, eproducts Tina Pang Mayer (pictured).
 

EMD Serono launches male fertility education campaign

June 17, 2009

EMD Serono is partnering with Men's Health Network on a patient education campaign aimed at raising awareness of male infertility.
 

UCB to report AEs to FDA via community site

June 16, 2009

UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events directly to FDA through round-the-clock surveillance.
 

HCMA conference free for unemployed

June 11, 2009

For its annual conference this summer, The Healthcare Communication & Marketing Association (HCMA) is waiving the $600 entrance fee ($650 for non-HCMA members) for unemployed marketing and communications professionals.
 

For Pristiq, Wyeth deploys wind-up doll

June 10, 2009

Wyeth is cranking up consumer advertising for Pristiq with spots that aim to capture depression sufferers' struggle to get through the day, as represented by an iconic wind-up doll.
 

Only a tenth of scripts are up for grabs, says IMS study

June 09, 2009

Traditional promotion efforts, including details and sampling, can only affect about 10% of prescriptions, an IMS study found, suggesting that the bulk of promotion dollars is misplaced.
 

Sanofi, Cegedim launch mobile CRM for managed markets

June 08, 2009

Sanofi-Aventis partnered with Cegedim Dendrite to launch a CRM mobile platform for its managed market managers. The three-year agreement spans 28 countries, including the US, France and Japan.
 

Lilly looks homeward for communications chief

June 08, 2009

Lilly named former Indianapolis mayor Bart Peterson to lead its communications and corporate affairs functions.
 

Last chance to grab glory

June 04, 2009

If you still haven't entered the MM&M Awards 2009, then you'd better move fast--today (June 5) is the final deadline for submissions.
 
  

Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
Popular Topics
Acquisition Adherence Advertising App Approval Centers For Disease Control Clinical Trial Consumer COPD Corporate Reputation Device Diabetes DTC Earnings Elan FDA Generic Generic Drugs iPad Marketing & Communications Mobile Obesity Patients Regulatory Wellness