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Marketing Research Articles

Vantage Point: multicultural marketing

Thomas Tseng May 01, 2012

When it comes to multicultural marketing, a patient-centered focus is still an evolving, nascent notion in pharma

Genentech gives MR a psychodynamic focus

James Chase May 01, 2012

Genentech is thinking outside the traditional focus group to better understand patients which, in turn, is helping address adherence and brand preference.

Campbell introduces Encuity venture

Marc Iskowitz May 01, 2012

Biopharma consultancy Campbell Alliance launched a market research and analytics group, one that could pose a threat to traditional MR firms.

Vantage Point: The Role of Social Media

Richard Vanderveer April 01, 2012

As we consider the role of social media in healthcare marketing, there is likely no other measure more important than "clout."

GfK adds payer expert Bridgehead to its roster

Marc Iskowitz April 01, 2012

GfK bought market access counselor Bridgehead International for an undisclosed sum.

Synovate managers stay on at Ipsos

Marc Iskowitz April 01, 2012

Ipsos reorganized its marketing specialty—the largest of its global business lines, representing nearly half of total revenues in 2011.

Vantage Point: How social media can make an impact

Debjani Deb March 01, 2012

Social media can have a far-reaching impact on study time, costs, quality and outcomes

Market research kept out of Sunshine law

Marc Iskowitz March 01, 2012

The Physician Payment Sunshine Act maintains the exclusion for marketing research incentives

German firm accused of data breach

Marc Iskowitz March 01, 2012

Market research firm Pharmafakt GFD is accused of selling prescription info without removing data that can be used to trace identities.

Vantage Point: Fixing What's Broken in Pharma

Susan Schwartz McDonald February 01, 2012

A survey shows that many leaders think "the current commercial pharmaceutical model is broken"

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Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.