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Marketing Research Articles

Vantage Point: Qualitative Marketing Research

BJ Kirschner May 01, 2013

For all the advances in technology and methodology, qualitative research cannot shed its history like its quant sibling
 

M3 lands ex-Epocrates research head, others

May 01, 2013

Athenahealth has wasted little time in putting its mark on Epocrates
 

The reasons behind Big Data's rise

May 01, 2013

Fiscal concerns are paramount in the rise of Big Data within healthcare, according to a recent McKinsey analysis, but clinical trends also play a role
 

Vantage Point: Another look at marketing data

April 01, 2013

"External drivers" can have a significant impact on determining the answer to your marketing question
 

IMS Health acquires SaaS firm Appature

April 01, 2013

Healthcare data and analytics giant IMS Health bought Seattle-based software-as-a-service (SaaS) company Appature.
 

NYU launches degree in data science

April 01, 2013

New York University is forming a Center for Data Science, plus a master's-level degree program to prepare the next generation of data professionals
 

Vantage Point: Using real-world data

TJ Scott March 01, 2013

Marketing teams are not going to succeed in the future without a real understanding of the real world
 

CMS carve-out clears clouds over research

March 01, 2013

"The marketing research community should be very satisfied with the additional guidance on the Sunshine Act from CMS," said the PMRG's government affairs committee chair
 

GSK Consumer joins retail think tank

March 01, 2013

GSK Consumer Health Care is the newest member of a research organization that conducts experiments into how shoppers think and behave.
 

Vantage Point: Should suppliers be partners?

Harris Kaplan February 01, 2013

A foundational premise of agency-of-record and preferred-provider relationships has a fatal flaw
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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