Marketing Research

Forest and Deloitte to collaborate

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ConvergeHEALTH by Deloitte has entered into a multi-year collaboration with Forest Labs and Intermountain Healthcare to conduct outcomes research.

WorldOne re-organizes, unifies around Sermo

WorldOne re-organizes, unifies around Sermo

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The pharma market research major is working on unifying into one company with two main product lines, and is also in the process of a re-brand.

Symphony finds Rx hike from Medicaid claims

Symphony finds Rx hike from Medicaid claims

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The Affordable Care Act has spurred double-digit increases in demand for pharmaceuticals, new data suggest.

IMS Health raises $1.3B in NY IPO

IMS Health raises $1.3B in NY IPO

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IMS Health raised $1.3 billion last month in its New York IPO.

Checklist to gauge real-world studies

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Researchers have developed and tested a checklist that aims to evaluate comparative effectiveness research and distinguish real-world studies that are good enough for decision-making about treatments.

Merck diversifies its Big Data agenda

Merck diversifies its Big Data agenda

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Merck has broadened its analytics approach to include team-ups with a slate of organizations at the intersection of Big Data and health IT.

LIlly comes on board at think tank

LIlly comes on board at think tank

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National Pharmaceutical Council (NPC) said Eli Lilly joined earlier this year

Market research vies for more of pharma's ear

Market research vies for more of pharma's ear

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Suppliers are touting a deeper level of analysis, in some cases bypassing the market-research function and reaching the highest levels of their pharma clients.

IMS to go public, says acquisitions possible

IMS to go public, says acquisitions possible

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The data and analytics giant is looking to launch an IPO. The company, which is the subject of an antitrust suit, said in its prospectus that it anticipates future acquisitions.

FDA seeks EMR data-mining partner

The regulator's proposed database could help identify adverse events.

IMS Health acquires HGS Europe

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IMS Health brought market access firm HGS Europe into the fold last month.

Patients use research tool to vote on Lemtrada

Patients use research tool to vote on Lemtrada

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When an FDA advisory panel met last month to vote on whether to recommend approval of Sanofi's MS drug Lemtrada, patient opinion leaders had already voiced their view.

CMS rolls out new researcher tool

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The Centers for Medicare and Medicaid Services (CMS) unveiled a new research tool last month.

Lilly-Humana data pact to focus on outcomes

Lilly-Humana data pact to focus on outcomes

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Eli Lilly is tapping Humana's claims database for therapeutic study

ACC collaborates on CV database

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The American College of Cardiology (ACC) said it's entered an agreement to cull insights from a healthcare database

Research tool taps patient KOLs via mobile

Research tool taps patient KOLs via mobile

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The first on-demand way to tap the influencer community in healthcare went live today, and results of a real-world test show it has the potential to accelerate the research process.

GSK and nonprofit shrink Big Data down to size

GSK and nonprofit shrink Big Data down to size

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The partnership seeks to improve medication adherence through predictive analytics.

Symphony's suit alleges IMS Health "monopoly"

Symphony's suit alleges IMS Health "monopoly"

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Symphony Health Solutions filed an antitrust lawsuit against IMS Health, accusing it of trying to monopolize the pharma data and analytics market

NIH to invest $96M in Big Data

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The NIH said it will fund up to $24 million per year for four years to establish six to eight Big Data to Knowledge (BD2K) Centers of Excellence

UBC's access unit sold to private equity firm

UBC's access unit sold to private equity firm

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Private equity firm Symphony Technology Group acquired several divisions of United BioSource Corp.

Wearable camera logs a user's day

Wearable camera logs a user's day

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Memoto's tiny clip-on camera provides a detailed timeline of a patient's daily activities

Study finds link between innovation and revenue

Study finds link between innovation and revenue

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A study, offers for the first time, according to researchers, empirical evidence of the link between a company's culture from a commercial-operations standpoint and revenue performance.

Consultants see big growth in India

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Double-digit growth and a fragmented healthcare system in India have spurred consultancies and data firms, although experts say pricing for services varies widely.

M3 lands ex-Epocrates research head, others

M3 lands ex-Epocrates research head, others

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Athenahealth has wasted little time in putting its mark on Epocrates

The reasons behind Big Data's rise

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Fiscal concerns are paramount in the rise of Big Data within healthcare, according to a recent McKinsey analysis, but clinical trends also play a role

IMS Health acquires SaaS firm Appature

IMS Health acquires SaaS firm Appature

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Healthcare data and analytics giant IMS Health bought Seattle-based software-as-a-service (SaaS) company Appature.

NYU launches degree in data science

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New York University is forming a Center for Data Science, plus a master's-level degree program to prepare the next generation of data professionals

CMS carve-out clears clouds over research

CMS carve-out clears clouds over research

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"The marketing research community should be very satisfied with the additional guidance on the Sunshine Act from CMS," said the PMRG's government affairs committee chair

GSK Consumer joins retail think tank

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GSK Consumer Health Care is the newest member of a research organization that conducts experiments into how shoppers think and behave.

Pfizer, Humedica ink real-world data pact

Pfizer, Humedica ink real-world data pact

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Pfizer and clinical data outfit Humedica jointly announced their intent to collaborate on studies examining the effectiveness of treatments.

New CEO heads Symphony's quartet

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Frank Lavelle officially became CEO of data and analytics provider Symphony Health Solutions in mid-January.

Social network deepens real-world data offering

Social network deepens real-world data offering

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PatientsLikeMe, the online patient network and research platform, appointed Daphne Psacharopoulos to the new position of VP, client services and strategic initiatives

BioMeter analyzes data from deals

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Law firm Morrison & Foerster launched a that indexes average up-front payments in agreements between biotech companies and companies that pay for commercialization rights.

Market researchers take hit in BMS layoffs

Market researchers take hit in BMS layoffs

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Bristol-Myers Squibb is laying off close to 100 employees, including market researchers, as it recovers from patent expiries and awaits new approvals.

How to stay relevant in pharma

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Pharma marketing researchers should provide actionable recommendations to brand managers and be more proactive in identifying opportunities to research business issues, said TGaS Advisors.

Big Data's impact seen in small ways: survey

Big Data's impact seen in small ways: survey

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Life science firms are starting to realize that most of the innovation unleashed by Big Data will happen through incremental, bottom-up changes rather than the top-down kind.

SaaS firm's tool attracts agencies

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Software-as-a-service (SaaS) provider Appature has signed up several healthcare marketing agencies to use its cloud-based relationship marketing tool.

Pharma MR budgets on the mend, survey says

Pharma MR budgets on the mend, survey says

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Budgets of pharmaceutical marketing research teams are starting to recover, one analyst firm found.

Hicks named to WorldOne board

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Healthcare marketing research firm WorldOne expanded its board of directors with the addition of Kerry Hicks, the founder and former CEO of HealthGrades

TTC edges IMS further into pharma R&D space

TTC edges IMS further into pharma R&D space

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IMS Health acquired TTC, a Philadelphia-based trial benchmarking and analytics firm

Mobile research app offers insight

Mobile research app offers insight

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CarbonSix said it launched a tool that can deliver "in the moment" insight about patients living with chronic medical conditions.

WorldOne snaps up social network Sermo

WorldOne snaps up social network Sermo

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Healthcare data firm WorldOne has acquired Sermo

Paul is new CEO at EvaluatePharma

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EvaluatePharma named Debbie Paul to the position of CEO Americas, EvaluatePharma USA

WK analytics unit added to equity firm's portfolio

WK analytics unit added to equity firm's portfolio

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Symphony Technology Group, a private equity firm, acquired the healthcare analytics business of Wolters Kluwer, the companies said.

Thomson sells data unit for $1.25B

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Private-equity firm Veritas Capital will buy the healthcare business of Thomson Reuters for $1.25 billion in cash.

Genentech gives MR a psychodynamic focus

Genentech gives MR a psychodynamic focus

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Genentech is thinking outside the traditional focus group to better understand patients which, in turn, is helping address adherence and brand preference.

Campbell introduces Encuity venture

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Biopharma consultancy Campbell Alliance launched a market research and analytics group, one that could pose a threat to traditional MR firms.

GfK adds payer expert Bridgehead to its roster

GfK adds payer expert Bridgehead to its roster

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GfK bought market access counselor Bridgehead International for an undisclosed sum.

Synovate managers stay on at Ipsos

Synovate managers stay on at Ipsos

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Ipsos reorganized its marketing specialty—the largest of its global business lines, representing nearly half of total revenues in 2011.


Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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