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Marketing Research Articles

SaaS firm's tool attracts agencies

November 01, 2012

Software-as-a-service (SaaS) provider Appature has signed up several healthcare marketing agencies to use its cloud-based relationship marketing tool.
 

Vantage Point: Addressing 'opportunity leakage'

Harris Kaplan October 01, 2012

Prescribing remains important, but it's half the picture: pharma's ultimate customer is the patient
 

Pharma MR budgets on the mend, survey says

October 01, 2012

Budgets of pharmaceutical marketing research teams are starting to recover, one analyst firm found.
 

Hicks named to WorldOne board

October 01, 2012

Healthcare marketing research firm WorldOne expanded its board of directors with the addition of Kerry Hicks, the founder and former CEO of HealthGrades
 

Vantage Point: Strategies for sales reps

Ganesh Vedarajan August 31, 2012

These steps can equip sales teams to work around limited access, bring value to oncologists and increase sales
 

TTC edges IMS further into pharma R&D space

August 31, 2012

IMS Health acquired TTC, a Philadelphia-based trial benchmarking and analytics firm
 

Mobile research app offers insight

August 31, 2012

CarbonSix said it launched a tool that can deliver "in the moment" insight about patients living with chronic medical conditions.
 

Vantage Point: The Affordable Care Act

August 01, 2012

Most stakeholders have little or no knowledge of the Act's 1,500 pages of specifics or their implications
 

WorldOne snaps up social network Sermo

August 01, 2012

Healthcare data firm WorldOne has acquired Sermo
 

Paul is new CEO at EvaluatePharma

August 01, 2012

EvaluatePharma named Debbie Paul to the position of CEO Americas, EvaluatePharma USA
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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