Marketing Research

Indian conglomerate buys Manhattan Research parent for $635m

May 16, 2012

A Mumbai-based pharma custom manufacturing firm is buying the parent company of Manhattan Research.
 

Wolters Kluwer deals health analytics unit to private equity firm

May 15, 2012

Symphony Technology Group, a private equity firm, acquired the healthcare analytics business of Wolters Kluwer, the companies said.
 

Genentech's mind-tapping science moves needle on Pulmozyme, Tamiflu

March 28, 2012

Genentech is thinking outside the traditional focus group to understand patients, helping address the long-standing business challenges of adherence and brand preference, the firm says.
 

Social media an outcomes listening post for pharma

March 27, 2012

FDA issues may deter drugmakers from engaging in social media, but that's no excuse to ignore what audiences are saying on these platforms, say pharma and device firms.
 

GfK snags Bridgehead in bid to deepen payer expertise

March 02, 2012

Responding to what it calls an "acute need" among clients for market access counsel, GfK is buying Bridgehead International, a consultancy with offices here and abroad.
 

People news: Novartis, Qforma and Precision Health Media

March 01, 2012

Novartis named Brian McNamara as division head of OTC, replacing J&J veteran Naomi Kelman, who spent a year in the role.
 

Legislative wins, but no surety for survey researchers

February 16, 2012

Quite a few states have moved to shield marketing research from regulation. The Supreme Court's ruling on healthcare reform could spur new threats.
 

InVentiv Health to buy SDI audits from IMS

January 18, 2012

Privately held inVentiv Health will acquire two of SDI Health's audit businesses worth under $15 million, according to company statements. IMS Health agreed to divest the units when regulators approved its purchase of SDI last year.
 

Aiming for more real-world data, AZ cozies up to IMS Health

January 12, 2012

AstraZeneca has enlisted data supplier IMS Health in an effort to collect evidence on how its treatments are doing outside of controlled clinical trials, firms said.
 

Company news: Physicians Interactive, WorldOne, Bristol-Myers Squibb and Inhibitex

January 10, 2012

Physicians Interactive (PI) and WorldOne formed an exclusive strategic alliance to merge their US-based healthcare marketing research panels, firms said.
 

Firms link to cover digital doctor research front

January 03, 2012

Two powers of the marketing research arena—Epocrates and M3—partnered today to create what they claim is the world's largest verified physician and healthcare provider panel.
 

Company news: Gilead, Pfizer and Wolters Kluwer

December 29, 2011

Two potential blockbusters in the pharma pipeline took another step toward reaching market, as US regulatory authorities assigned PDUFA dates for Gilead Sciences' Quad pill and for Pfizer's tofacitinib.
 

Incivek's $1 bil. in sales this year would set record for fastest launch, analyst says

November 03, 2011

Vertex's drug for treating hepatitis C virus, Incivek (telaprevir), is on course to smash the previous record for the biggest revenue-generating drug launch ever, says an analyst firm.
 

IMS Health closes SDI deal, must divest two SDI product lines

November 01, 2011

Federal regulators gave IMS Health the go-ahead to buy SDI Health, and IMS's parent company must now divest two SDI product lines.
 

Wolters Kluwer, betting on apps, plans sale of pharma-related unit

July 28, 2011

Wolters Kluwer Health & Pharma Solutions said it will divest its Pharma Solutions business unit as part of a strategic decision to focus on point-of-care tools and professional content, offerings it says are poised to grow faster.
 

Supremes strike down Vermont data law

June 23, 2011

The Supreme Court came down on the side of data firms, overturning a Vermont law banning the sale of prescription data to pharmas because it violates First Amendment speech protections.
 

Joint presidents to run Wolters Kluwer analytics biz

June 22, 2011

Wolters Kluwer Pharma Solutions appointed two from within the organization as co-presidents of its analytics business.
 

Company news: Wolters Kluwer Health & Pharma Solutions, Decision Resources and QuantiaMD

June 07, 2011

Market research firms Wolters Kluwer Health & Pharma Solutions and Decision Resources announced an agreement designed to make it easier for mutual customers to access managed markets data.
 

Analytics unit of Wolters Kluwer to get new CEO

May 06, 2011

Wolters Kluwer Pharma Solutions will get a new CEO following the retirement of the pharmacy data and analytics firm's former head honcho, Mark Spiers, in April.
 

Data firms, pharmas upbeat on Vermont data ban chances

April 27, 2011

Data firms and pharmas are feeling confident after the Supreme Court arguments on Vermont's physician data ban.
 

Market researchers wait for business to return to Minnesota

February 15, 2011

Paying Minnesota physicians to participate in marketing surveys is no longer considered illegal, but tell that to pharmaceutical and medical device companies.
 

Brand.com sites for sleep aids and ED drugs drive scripts

February 01, 2011

Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.
 

IMS Health to acquire SDI

January 18, 2011

IMS Health will acquire SDI, bringing two of the largest data firms servicing the pharmaceutical industry together into one company. Financial terms of the deal were not disclosed.
 

Supreme Court to weigh prescriber data ban

January 11, 2011

After shrugging at a similar plea for a hearing in July of 2009, the Supreme Court has decided to weigh in on the legality of selling prescriber data - or information that details the prescribing habits of physicians - to drug marketers.
 

Federal appeals court overturns Vermont data ban

November 24, 2010

A federal appeals court on Tuesday reversed a district court ruling that limited the use of prescriber-identifiable data in Vermont, signaling a victory for plaintiffs IMS Health, SDI and Wolters Kluwer Health.
 

People news: Synovate Healthcare and Durata Therapeutics

October 19, 2010

Market research agency Synovate Healthcare has hired Paul Villa as SVP, payer and market access research.
 

GfK names new global head; US CEO shifting to consultant role

September 29, 2010

Richard Vanderveer, one of the industry's most well-recognized leaders, is leaving his post as US CEO of GfK, and Stephen Hearn has been named to the new position of global head, Hearn told clients in a letter announcing the marketing-research giant's move toward a single global organization and brand.
 

Consumers anxious about drug costs, industry influence

August 25, 2010

A fifth of consumers have asked their doctor to prescribe a drug they learned about through advertising, and fully two-thirds have received free samples of prescription drugs from their doctor - but they worry about the industry's influence on physicians, according to a Consumer Reports survey.
 

PDI exiting TVG market-research unit; founder asks, could mega-agencies be next?

August 12, 2010

Citing decreased demand, pharmaceutical promotional support firm PDI said it intends to exit its TVG Marketing Research & Consulting business unit by month's end.
 

In protecting market research, federal exclusion may not always apply

March 25, 2010

Thanks to the work of lobbyists, marketing research-related payments are explicitly excluded from Sunshine legislation enacted Tuesday as part of the healthcare overhaul. But the exclusion may not always apply.
 

Video Exclusive

Web Exclusives

Five industry experts advise specialty pharma company on digital strategy

April 20, 2012

Specialty pharma company POZEN assembled a crack team of experts to help shape its digital strategy. Not only did POZEN share with us the text from their contributions, but you can watch exclusive video clips of their valuable perspectives right here.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!

MAHF Ceremony 2012

Photos from the Medical Advertising Hall of Fame Awards ceremony
 
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