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Matthew Arnold
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Recent Articles
Promotions for CDM New York brass
February 01, 2012
CDM Group promoted Kyle Barich to president of CDM New York and named Lori Klein, PharmD, director of client services and Chris Palmer and Ben Ingersoll executive creative directors for the shop.
Dudnyk heads west to serve California biotech firms
February 01, 2012
Indie medical advertising agency Dudnyk opened a southern California office, citing unmet need among the thousand or so biotech firms in the area.
Agency Business briefs
February 01, 2012
News on Heartbeat West, Ogilvy, GCI Health and Green Room Public Relations
New marketing, PR chief at J&J
February 01, 2012
Johnson & Johnson is promoting the head of its global vision-care business to serve as its marketing and PR chief
WebMD not for sale, CEO steps down
February 01, 2012
WebMD scrapped plans for a possible sale and announced that president and CEO Wayne Gattinella is stepping down after 11 years in that role.
Healthline lands Drugs.com ad deal
February 01, 2012
Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site
Merck adds to its digital portfolio
February 01, 2012
Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive
Digital Media briefs
February 01, 2012
News on Quintiles, Pfizer, Elsevier, Wolters Kluwer and Doctors.net.uk
Novartis cuts jobs to counter losses
February 01, 2012
Novartis will eliminate 1,630 sales rep jobs and 330 headquarters marketing jobs as its hypertension franchise faces the impending loss of Diovan patent exclusivity and the impact of ugly study results on Tekturna sales.
Takeda absorbs Nycomed, downsizes in Europe and US
February 01, 2012
Takeda said it will slash its global workforce by around 2,800 jobs—700 in the US, the rest in Europe—as it absorbs Nycomed and moves toward a more diverse product portfolio.
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