Matthew Arnold

 
 

Recent Articles

Promotions for CDM New York brass

February 01, 2012

CDM Group promoted Kyle Barich to president of CDM New York and named Lori Klein, PharmD, director of client services and Chris Palmer and Ben Ingersoll executive creative directors for the shop.
 

Dudnyk heads west to serve California biotech firms

February 01, 2012

Indie medical advertising agency Dudnyk opened a southern California office, citing unmet need among the thousand or so biotech firms in the area.
 

Agency Business briefs

February 01, 2012

News on Heartbeat West, Ogilvy, GCI Health and Green Room Public Relations
 

New marketing, PR chief at J&J

February 01, 2012

Johnson & Johnson is promoting the head of its global vision-care business to serve as its marketing and PR chief
 

WebMD not for sale, CEO steps down

February 01, 2012

WebMD scrapped plans for a possible sale and announced that president and CEO Wayne Gattinella is stepping down after 11 years in that role.
 

Healthline lands Drugs.com ad deal

February 01, 2012

Healthline Networks has secured a deal with Drugs.com giving it exclusive rights to sell consumer ads on the site
 

Merck adds to its digital portfolio

February 01, 2012

Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive
 

Digital Media briefs

February 01, 2012

News on Quintiles, Pfizer, Elsevier, Wolters Kluwer and Doctors.net.uk
 

Novartis cuts jobs to counter losses

February 01, 2012

Novartis will eliminate 1,630 sales rep jobs and 330 headquarters marketing jobs as its hypertension franchise faces the impending loss of Diovan patent exclusivity and the impact of ugly study results on Tekturna sales.
 

Takeda absorbs Nycomed, downsizes in Europe and US

February 01, 2012

Takeda said it will slash its global workforce by around 2,800 jobs—700 in the US, the rest in Europe—as it absorbs Nycomed and moves toward a more diverse product portfolio.
 

MM&M Awards 2011 HIghlights

The Best MM&M Awards Ever!