Matthew Arnold

 
 

Recent Articles

Grey Healthcare bets on animal health with acquisition

August 16, 2010

Grey Healthcare Group (ghg) is making a play for the animal health marketing space with its acquisition of Geoff Howe Marketing Communications.

Shop helps nonprofit engage online

August 16, 2010

Like many Razorfish Health clients, the Alzheimer's Association Delaware Valley Chapter knew they needed a social media presence but needed some handholding to get there.

Frazzled pharma reporters chase scoops

August 16, 2010

It was lunchtime on day two of ExL's pharma public relations conference at Pfizer headquarters, and the host, Pfizer PR chief Ray Kerins, took the podium to vent some steam with his fellow flacks.

Dendreon draws CBER letter for Provenge professional marketing

August 10, 2010

The Center for Biologics Evaluation and Research hit Dendreon with an untitled letter for false and misleading professional marketing materials for its prostate cancer treatment Provenge.

MedImmune names Genentech marketer to lead commercial ops

August 05, 2010

MedImmune named Scott Carmer EVP commercial operations, with responsibility for all sales, marketing, sales operations and global marketing functions along with commercialization of pipeline products.

Teach a man to fish, teach a client to Facebook

August 03, 2010

Like many Razorfish Health clients, the Alzheimer's Association Delaware Valley Chapter knew they needed a social media presence but needed some hand holding to get there.

Novartis exploits J&J recall pains with Triaminic giveaway

July 29, 2010

Novartis is capitalizing on rival J&J's woes with a giveaway of its new Triaminic OTC children's acetaminophen.

FDA expands online consumer communications

July 27, 2010

The FDA has hired a broadband TV producer to head its online communications as the agency seeks to beef up its online content and launch a drug safety blog.

Luvox CR patient brochure gets warning for missing risk info

July 21, 2010

The FDA demanded that Jazz Pharmaceuticals halt dissemination of a patient brochure for Luvox CR and run corrective messages to counter inflated benefit claims and omission of risk information.

WEGO Health throws Ning network users a lifeline with sponsorship

July 19, 2010

WEGO Health is sponsoring all health networks at social networking platform Ning.com, enabling a million Ning network users to go on posting free of charge as the company phases out its free networks.