Recent Articles
January 15, 2010
Everyday Health is launching a condition-based "virtual doctor" feature for patients with chronic conditions that emphasizes compliance.
January 15, 2010
McCann Healthcare Worldwide announced a new "Office of the CEO" under which four executives will share leadership responsibility.
January 15, 2010
NuvaRing and Latisse lead the pack in DTC-driven traffic to their brand.com sites, according to Manhattan Research.
January 15, 2010
The FDA unveiled the first fruit of its transparency initiative with FDA Basics, a microsite aimed at demystifying the agency's workings for the public.
January 15, 2010
B2B media firm Lebhar-Friedman sold the journals division of Dowden Health Media to Quadrant HealthCom in a move it said was designed to decrease reliance on advertising-based businesses.
January 14, 2010
Everyday Health is launching a condition-based "virtual doctor" feature for patients with chronic conditions that emphasizes compliance.
January 14, 2010
The FDA issued an untitled letter upbraiding Lilly for Cymbalta consumer and professional ads.
January 13, 2010
The FDA unveiled the first fruit of its transparency initiative with the launch of FDA Basics, a microsite aimed at demystifying the agency's workings for the public.
January 12, 2010
A Government Accountability Office study found "extraordinary price increases" in 416 branded drug products (across 321 brands) between 2000 and 2008. That's about half of one percent of all branded drug products.
January 11, 2010
In the debate over industry support of CME, it's often been argued that drug and device manufacturers would never support programming that they had no control over. Pfizer's $3 million, three-year grant to Stanford University School of Medicine suggests otherwise, though the grant will support education around areas of "mutual interest" and will be disbursed in milestone payments.