Maximizing your message with integrated cross-platform program

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As the media landscape continues its transformation, pharmaceutical marketers and their partners must develop programs that transcend traditional boundaries and capture the benefits of media integration. But what's the best way to leverage the synergies of print, online and beyond with a consistent message that will drive patients' actions and, ultimately, brand business? Pharmaceutical, agency and media experts offer their insights.

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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