Philadelphia-based interactive healthcare agency Medical Broadcasting Company (MBC) has introduced a new name -- Digitas Health.
With the move, the renamed firm closer aligns itself with its parent agency, the consumer digital firm Digitas, which purchased the firm in January 2006. Digitas was acquired by Publicis Groupe in a $1.3 billion deal in December 2006.
Digitas Health will be led by CEO David Kramer, a co-founder of MBC, who will report to Digitas president Laura Lang.
“We’re completing the mission that (Digitas CEO) David Kenny and I had at the very beginning when they first acquired MBC,” Kramer told MM&M.
Digitas Health will remain headquartered in Philadelphia, Kramer said. The firm however will begin to work to unify the healthcare practices across all of the Digitas offices, which include locations in New York, Boston and Chicago.
“Over time we will be hiring aggressively in all of those cities and setting ourselves up for very substantial growth,” Kramer added.
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