MBC veteran leaves Digitas Health

Share this article:
Linda Holliday, co-founder and longtime president of the company now known as Digitas Health, has left the agency.

Holliday described her parting of ways with the interactive firm she helped create nearly 20 years ago as amicable. “I'm still in touch with some clients and still doing some odds and ends,” she told MM&M.

Holliday said she may be working on a few consulting projects throughout the summer but, as of yet, has not solidified a permanent new role. “I may go on to do something new again because that's what I enjoy,” she said.

Holliday's previous duties have been divided between members of the executive team, overseen by Digitas' CEO and co-founder David Kramer.

The new executive team consists of: Michael du Toit, EVP, marketing & client services; Larry Mickelberg, EVP, strategy & new business; Len Dolce, general manager; Dr. Michael Golub, chief medical officer; and Alexandra von Plato, chief creative officer.

In April, the Philadelphia-based interactive healthcare agency changed its name from Medical Broadcasting Company to Digitas Health to reflect its January 2006 acquisition by Digitas.

Share this article:

Email Newsletters

More in News

Lack of marketing partner delays Afrezza launch

Lack of marketing partner delays Afrezza launch

Afrezza was heralded as one of the most innovative diabetes products of the last decade. So, why hasn't MannKind set a firm launch date for the product?

In sunny world of LASIK marketers, a dark underbelly

In sunny world of LASIK marketers, a dark ...

Last week, the former FDA branch chief who originally approved LASIK machines asked FDA to reconsider its denial last month of his petition to ban these devices.

BMS Q2 sales slip, Eliquis, Yervoy soar

BMS Q2 sales slip, Eliquis, Yervoy soar

The company attributed part of the Eliquis boost to the BMS-Pfizer DTC and education efforts.