Measurability

Growth in devices, online video to drive media this year, buyers say

What changes in marketing or audience viewing habits might impact pharma's media investment this year? Media buyers weigh in on the hot channel trends.

New ad model fosters pharma's leap to digital, publisher finds

New ad model fosters pharma's leap to digital, publisher finds

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Statistics show medical professionals are migrating toward iPads. Now, one medical journal publisher says, advertisers have followed.

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