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Med Ed Report Articles

Patent woes take a toll on speaking

May 01, 2013

For Pfizer and GlaxoSmithKline, the effects of expiring patents on blockbuster drugs took their toll on payments to US doctors last year.
 

Median time to publication: 21 mos.

May 01, 2013

It takes nearly two years for results from the average clinical trial to be published, across all funders, according to a new study.
 

Did Cephalon use fake ad-boards?

May 01, 2013

A whistleblower says Cephalon used CME, "bogus 'market research surveys' and Advisory Board meetings" to disseminate an off-label message about Treanda to prescribers.
 

Med Ed Report briefs: May 2013

May 01, 2013

News on Pfizer, Novartis, Teva, SternScientific, Roche and the PharmedOut Conference
 

ProPublica: firms paid $2B+ to docs

April 01, 2013

ProPublica's Dollars for Docs database shows many firms continue to utilize physician speakers for non-CME product-related talks and consulting.
 

CV, asthma brands take meeting lead

April 01, 2013

Although a popular part of the mix for some brands, meetings drew fewer dollars from pharma's coffers last year, according to research.
 

UK panel acquits Roche staffers

April 01, 2013

A panel following up on an anonymous complaint to UK industry self-policing arm PCMPA ruled for Roche in a case alleging inappropriate behavior at an overseas medical conference.
 

Med Ed Report briefs: April 2013

April 01, 2013

News on Pri-Med, Exhibitor magazine, Boehringer Ingelheim, QPharma and Elsevier
 

Peer education in Sunshine's glare

March 01, 2013

The final ruling regarding collecting data on industry payments to physicians from HHS's Centers for Medicare & Medicaid Services has several elements that are significant for medical education.
 

ACCME clarifies symposia-fee rule

March 01, 2013

The ACCME clarified its rule on management and reporting of payments to reserve space for satellite symposia.
 
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Web Exclusive

Angelina Jolie's fearless but flawed message

Paul Oestreicher, Ph.D. May 17, 2013

Angelina Jolie's story raises important questions about education, outreach and access—but her nod to holistic treatments is less helpful
 

Podcasts

How to engage even the busiest physicians

March 04, 2013

Sponsored by TRUE Health + Wellness. The increasingly demanding schedules of healthcare professionals continue to narrow the window of opportunity for pharma sales teams, and, as a result, marketers are focusing more on non-personal promotion. However, there's a lot more to it than simply bombarding physicians with brand messages, as Anne Stroup, Managing Director at TRUE Health + Wellness, explains to MM&M's James Chase in this special podcast presentation.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
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