Media Buying

New ANA report finds 'transparency concerns' in production process

New ANA report finds 'transparency concerns' in production process

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In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.

Five things for pharma marketers to know: Tuesday, July 25, 2017

Five things for pharma marketers to know: Tuesday, July 25, 2017

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Biogen reports better-than-expected Spinraza sales; FDA to discuss opioid prescriptions with payers; UnitedHealth Group launches media review

Roundtable: When it comes to media, pharma compares the new with the old

Roundtable: When it comes to media, pharma compares the new with the old

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In apportioning their media budgets, pharma companies continue to straddle the line between new and traditional strategies.

WebMD considers sale or merger

WebMD considers sale or merger

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Drugmakers are becoming much more cautious with their budgets, WebMD executives said.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

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WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

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Interpublic's dedicated group extended its brief beyond North America.

Publicis Health Media launches data offering

Publicis Health Media launches data offering

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The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.