Media Buying

WebMD considers sale or merger

WebMD considers sale or merger

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Drugmakers are becoming much more cautious with their budgets, WebMD executives said.

WPP acquires CMI, retains minority stake in Compas

WPP acquires CMI, retains minority stake in Compas

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WPP's acquisition of CMI, a significant player in the healthcare media-planning space, will likely bolster the services it provides to pharma clients.

J&J consolidates global media into UM's J3

J&J consolidates global media into UM's J3

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Interpublic's dedicated group extended its brief beyond North America.

Publicis Health Media launches data offering

Publicis Health Media launches data offering

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The agency plans to use health outcomes data to better inform pharmaceutical marketing strategies.

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