Media Choice

Share this article:

Marc Hirsch, MD, Eye Physician Associates, Milwaukee, WI 

My favorite medical journal is Ophthalmology, the journal sponsored by the American Academy of Ophthalmology. It's got a lot of clinically relevant topics and it's peer-reviewed, so I think it's free of bias to some extent. Among  peer-reviewed journals, this one has more clinically relevant research, where I've found that the other journals have more bench research. I have been reading the journal since 1999, almost exclusively in print, and I have kept every issue. I focus on anything that's related to the cornea—because that's my background—as well as cataract surgery and glaucoma. Ophthalmology also helps me do my job better because of its large case studies, which a lot of the time can help me figure out the best treatment for first-line glaucoma. In addition, this journal helps me pick up new treatment options.

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Agency Gallery

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters