Thanks for choosing mmm-online.com Sign up for your FREE account now and join the thousands of other healthcare marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Keep me logged in Forgot your password?

Please wait...

Please wait...

Marketing Research Articles

Vantage Point: The value of market research

David Hooper May 31, 2013

For the client-side market researcher, "doing more with less" is a mantra, if not a corporate way of life
 

Study finds link between innovation and revenue

May 31, 2013

A study, offers for the first time, according to researchers, empirical evidence of the link between a company's culture from a commercial-operations standpoint and revenue performance.
 

Consultants see big growth in India

May 31, 2013

Double-digit growth and a fragmented healthcare system in India have spurred consultancies and data firms, although experts say pricing for services varies widely.
 

Vantage Point: Qualitative Marketing Research

BJ Kirschner May 01, 2013

For all the advances in technology and methodology, qualitative research cannot shed its history like its quant sibling
 

M3 lands ex-Epocrates research head, others

May 01, 2013

Athenahealth has wasted little time in putting its mark on Epocrates
 

The reasons behind Big Data's rise

May 01, 2013

Fiscal concerns are paramount in the rise of Big Data within healthcare, according to a recent McKinsey analysis, but clinical trends also play a role
 

Vantage Point: Another look at marketing data

April 01, 2013

"External drivers" can have a significant impact on determining the answer to your marketing question
 

IMS Health acquires SaaS firm Appature

April 01, 2013

Healthcare data and analytics giant IMS Health bought Seattle-based software-as-a-service (SaaS) company Appature.
 

NYU launches degree in data science

April 01, 2013

New York University is forming a Center for Data Science, plus a master's-level degree program to prepare the next generation of data professionals
 

Vantage Point: Using real-world data

TJ Scott March 01, 2013

Marketing teams are not going to succeed in the future without a real understanding of the real world
 
  

Web Exclusive

What NOT to say to an MS Patient

Dorothy Wetzel June 07, 2013

It is often hard to find the right words when talking to a patient, friend or family member with MS. Even with training and awareness of the disease, we often blurt out something we think is innocuous only to find out later that we have deeply offended. The Health Activists that Extrovertic spoke to had some suggestions for having positive conversations with someone with MS.
 

2013 Hall of Fame Inductees

An entertaining look at the extraordinary lives and careers of the Medical Advertising Hall of Fame's 2013 inductees: Peter Frishauf, Dorothy Philips and David Labson. Clips produced by JUICE Pharma. 

Slideshows

MAHF 2013: Honors Class

A gallery of images from the 2013 Medical Advertising Hall of Fame induction dinner
 
 

© 2013 Haymarket Media, Inc.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions