The MM&M Weekly News Quiz: August 21

The MM&M Weekly News Quiz: August 21

Test your knowledge in this week's edition of the MM&M Weekly News Quiz.

Everyday Health looks to compete for pharma TV budgets

Everyday Health looks to compete for pharma TV budgets

The digital health firm is expanding services to pharma customers, offering to help drugmakers maximize spending on TV and video.

WebMD profit jumps 60% in the first quarter

WebMD profit jumps 60% in the first quarter

The company said revenue from pharmaceutical and medical device sponsorships and advertisements rose 10.7% but the company put some initiatives on hold.

Rockpointe launches new compliance publication

Life Science Compliance Update will address growing compliance concerns in healthcare.

Did the Super Bowl Halftime Show Jump the Shark?

Did the Super Bowl Halftime Show Jump the Shark?

Here are some important takeaways to take note of from this year's Super Bowl.

Print ads surface on programmatic exchanges

Time Inc., according to AdAge, has begun selling print ads for its magazines on exchanges.

Danica Patrick paces health system marketing drive

The driver on NASCAR and other racing circuits will help challenge consumers to improve their health habits.

TV and broadcast ad spend to decline: Forrester

Forrester Research says broadcast and TV will lose out to interactive marketing by 2019.

Five things for pharma marketers to know: Wednesday, October 22

Five things for pharma marketers to know: Wednesday, October 22

Novo partners with YouTube star for diabetes vids; hedge fund wants Amgen to split up; J&J ramps up Ebola vaccine production.

Mucinex gets a revamp

Mucinex gets a revamp

After 10 years of "Mucinex In. Mucus Out," the congestion-relief treatment gets a new look from Reckitt Beckinser's recently appointed AOR McCann New York.

Mixed reaction to a health-centric Facebook feature

Mixed reaction to a health-centric Facebook feature

The ACLU is among those questioning the positives of the rumored healthcare effort.

Facebook contemplates healthcare foray

Facebook contemplates healthcare foray

Sources indicate Facebook is looking to dive into the social healthcare space.

Media Choice

WSJ: NEJM spiked drug company conflicts broadside

The New England Journal of Medicine pulled an article slamming the National Kidney Foundation for its reliance on drug company donations, the Wall Street Journal reported.

Company news from the 11/14/06 News Brief

Genentech has agreed to acquire its Xolair co-marketer, the Houston-based biotech firm Tanox, in a deal worth $919 million.

Duramed starts to pitch OTC Plan B

OTC Plan B is launching with detailing and professional ads, but the campaign will include a nod to consumers, too.

AARP, PhRMA launch campaigns on opposite sides of reimportation debate

The AARP has launched a $500,000 ad campaign in 14 states pushing for Senate action on legislation to let consumers buy US-made Rx drugs from Canada.

WebMD acquires Medsite in $41 million deal

WebMD Health has entered into a deal to acquire the interactive medical education, promotion and physician recruitment businesses of Medsite.

JAMA editor says she was misled again

Just days after an announced crackdown on researchers who fail to disclose their ties to drug makers, the editor of the Journal of the American Medical Association (JAMA) said she has been misled again, this time by the authors of a study linking severe migraines to heart attacks in women.

Sunrise Senior Living and Haymarket launch Sunrise Magazine for caregivers

Sunrise Senior Living, the nation’s largest senior care franchise, has hired Haymarket Media to publish Sunrise Magazine, a title aimed at caregivers.

Pfizer retracts premature Exubera approval statement

Pfizer retracted a remark made by its chief executive this morning that Exubera was approved in the US.

Judge rules Merck lawyers can question NEJM editor

The federal judge overseeing Vioxx litigation ruled this week that Merck would be allowed to depose the executive editor of the New England Journal of Medicine (NEJM), according to a report in The Wall Street Journal (WSJ) this week.

Tamiflu radio ads belie global shortages: WSJ

Roche has been running radio spots in the U.S. for its antiviral drug Tamiflu, even as other countries are plagued by shortages, The Wall Street Journal reports.

NEJM articles fuel debate over sponsored research

Conflicting articles within the pages of the New England Journal of Medicine (NEJM) have once again spawned debate over the validity of drug-company sponsored research appearing in medical journals.

Hypertension society splits with journal in CME dispute

The American Society of Hypertension (ASH) has ended its 16-year relationship with the American Journal of Hypertension (AJH) in a dispute over the control and credibility of the society’s continuing medical education symposia.

Media People News from the 7/22 News Brief

The American Medical Association has appointed Tim Melroy to senior account manager for Archives of Ophthalmology, Archives of Otolaryngology, Archives of Pediatrics, Adolescent Medicine, and Archives of Facial Plastic Surgery. Melroy worked at M.J. Mrvica Associates as an account manager.

Study finds nearly one-third of journal research contradicted

Nearly one-third of the results of major studies published in three of the top medical journals between 1990 and 2003 have been refuted, according to a report in Wednesday’s Journal of the American Medical Association (JAMA).

Advanstar for sale

Advanstar, the largest commercial medical publisher in the U.S., is up for sale.

Advanstar's Callanan out amid talk of sale

Advanstar’s head of healthcare publishing has left the company, as talk of a sale percolates through the business press.

AMA rebranding with $20 million campaign

The American Medical Association is rebranding with a nearly $20 million advertising and outreach campaign aimed at shoring up membership and leveraging the group’s brand equity with patients to advance its political agenda.

Medical schools split over drug firm role in research

U.S. medical schools are willing to give pharma companies considerable control over study results of new drugs and treatments, according to an article appearing in yesterday’s New England Journal of Medicine (NEJM).

New England Journal of Medicine editor: Pharmas don’t disclose enough trial data

Pfizer, GlaxoSmithKline and Merck are “making a mockery” of efforts to create greater transparency in drug clinical trials, the top editor at the New England Journal of Medicine (NEJM) said in a published report today

Gupta out at AMA

The American Medical Association is searching for a publishing chief following the resignation of Nawin Gupta.

Media People News from the May 20 MM&M News Brief

MEDIA Cliggott Publishing Group has promoted Jill Bresnick to associate publisher from national sales manager of Consultant and associate publisher of Consultant for Pediatricians. Brian Blitz was promoted to associate publisher of Consultant, and publisher of Headache & Pain from national sales manager. Beatrix Eriksen was promoted to group director of research and circulation taking on added responsibilities for the oncology group and the newsmagazine group within CMP Healthcare Media, Cliggott’s parent company. Wilhelmina Dingle was promoted to senior circulation manager; she was the circulation manager.

Media moves from the May 6th MM&M News Brief

MEDIA The American Academy of Family Physicians (AAFP) has named Donna Valponi as vice president of marketing, membership and meetings. Prior to AAFP, Valponi was vice president of marketing at Union Station Kansas City, leading a staff of 50 and directing the activities of the marketing and membership programs.

Wicks boosts health profile with Jobson, Design Write buys

The Wicks Group furthered its investment in healthcare publishing with purchases of journals giant Jobson Publishing and CME firm DesignWrite.

The Wicks Group picks up Jobson Publishing

Jobson Publishing has reached a deal for its sale to private equity firm The Wicks Group, several sources close to the firm told MM&M.

Journal article questions safety of J&J heart drug

Safety questions have begun to swirl around Johnson & Johnson’s congestive heart failure drug Natrecor after an article appeared in the journal Circulation yesterday stating the drug had reduced kidney function in patients.

Dowden Health Media in talks to sell to Lebhar-Friedman

Dowden Health Media, publisher of The Journal of Family Practice and Current Psychiatry, is deep into negotiations aimed at selling the company to Lebhar-Friedman, a New-York based b-to-b publisher that also is family-owned.

Advanstar reaches deal to provide content on 100 sites

Advanstar Medical Economics has reached a content syndication deal with 100 of the Internet’s estimated 15,000 healthcare-related Web sites including Yahoo!, Cancer News, and

HMP adds two to its staff

HMP Communications named Joe DeCicco as national accounts manager for Annals of Long-Term Care. DeCicco was a sales representative with Eli Lilly and Company. Carson McBrayer was named account representative. McBrayer was with Smith & Nephew as a sales assistant.

ISN and NPG partner to create new journal

The International Society of Nephrology (ISN) has formed a partnership with Nature Publishing Group (NPG) to launch Nature Clinical Practice Nephrology in November 2005.

CMI promotes Davis to media account supervisor

Communications Media, Inc. (CMI) promoted Leanne Davis from senior media planner to media account supervisor. Since joining CMI in March, Davis has performed extraordinarily as operational head of the King of Prussia, Pa. office.

MD Net Guide adds new title

The MD Net Guide series of peer-reviewed journals is adding MD Net Guide: Focus on Geriatric Medicine, as a supplement to its portfolio of publications. The new title will debut in the first quarter of 2005.

AMP to host special event focusing on journal advertising

The Association of Medical Publications, on Jan. 28, will present, “Journal Advertising — A Global View,” with an overview of journal spending and the regulatory environment worldwide.

JAMA editors call for new FDA monitoring office

The editors of the Journal of the American Medical Association have used the pages of their publication to call for the independent monitoring of drugs, after they are on the market, by an office separate and independent from the FDA.

Web MD and end health content partnership

MSN and WebMD’s Internet information unit, WebMD Health, are ending their five-year business relationship under which WebMD provided content to the’s Health Channel. MSN expects to launch a new health content service as of Jan. 1.

Jobson renames Clinicians Group, announces new hires

The Clinicians Group has changed its name to Jobson Medical Group (JMG), added three new members to its sales and marketing team.

Haymarket Medical finalizes JAAPA publishing deal

Haymarket Medical finalized its contract with the American Academy of Physicians Assistants (AAPA) last week to become publisher of its monthly peer-reviewed medical journal beginning with the January 2005 issue.

RN Magazine redesigns its Web site

RN magazine has redesigned its Web site with new features aimed at better serving the nursing community.

Email Newsletters

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