MM&M's 5 most popular stories in September 2016
Forty-six percent of physicians surveyed in a new report expect drugmakers to provide beyond-the-pill services. Photo credit: Andy Miah/Creative Commons
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
Image credit: Novartis
Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations.
Sales reps are now more likely to engage with physicians through nonpersonal promotion than in-person visits with doctors at their offices, a ZS report finds.
Illustration credit: Mattias Mackler
Execs say that career prospects are better than ever. Yet data from MM&M's annual Career and Salary Survey reveals a decline in growth.
A study of the social media activity of pharmaceutical firms finds that Lilly is the most active, but Novo Nordisk and Boehringer Ingelheim have better engagement.