Media

AOL lands J&J marketing vet

AOL lands J&J marketing vet

Praised for helping navigate the shift by advertisers into digital, media vet Kim Kadlec is leaving pharma for a new role at AOL.

Adults increasingly using ADHD medications

Adults increasingly using ADHD medications

Express Scripts notes that these prescriptions may not, in fact, be for ADHD.

Off-label guidance may not be publishing boon

Off-label guidance may not be publishing boon

The FDA's proposed upgrade to its off-label distribution guidelines has some new features, but experts say it is unclear if this means more dollars will flow toward reprints.

New owner to publish MedAdNews biannually

New owner to publish MedAdNews biannually

A month after UBM Canon closed the B2B magazine, marketing firm Outcomes LLC announced its return to twice-a-year publication.

FTC wants media to be wary of ads

The agency says outlets need to rethink running ads that make false claims.

The year's most popular stories

The year's most popular stories

Our year-end list captures the 10 that sparked heaviest interest.

Nodding to bloggers, Lilly digitizes content

Nodding to bloggers, Lilly digitizes content

The move to digitize a series of books it co-created with Disney for kids with type 1 diabetes was spurred by a meeting with the online diabetes community.

Elsevier sends wave of takedown requests

Elsevier sends wave of takedown requests

Elsevier is taking a hard-line posture against several different universities, asking them to take down scholarly research.

Japan investigates cancer "articles"

The Heath, Labor and Welfare ministry says a publisher passed off advertorials as articles.

Pharma eyes EHR for engaging with docs

Pharma eyes EHR for engaging with docs

EHRs could be a vehicle for pharma to find its way into the physician's workflow. First, industry needs to learn how to leverage them appropriately.

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