The two organizations will partner on content including personal stories and expert advice.
In an effort to assure advertisers and agencies on brand safety, Google has announced two new requirements for video creators that intend to join the YouTube Partner Program.
Facebook's decision to reprioritise its news feed to favour "social interactions" over other forms of content may please its users but will be challenging for brands.
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A study has found that channels certified by the Trustworth Accountability Group (TAG) had 83% less ad fraud than the broader industry average.
Facebook has formally outlined is advertising policies to its users but the industry feels the internet giant is offloading responsibility instead of stepping up.
In April, a month or so after brands were accused of funding terrorist videos on YouTube, Procter & Gamble cut down the number of sites its ads ran on by 69%.
Condé Nast, Time Inc., and Vice Media have all recently launched health content businesses.
In a follow-up to last year's media report, the Association of National Advertisers details "dysfunction" and rigged bids.
The deal is worth roughly $2.8 billion.
In general, physicians believe that information provided by pharma companies is difficult to find and lacking in science.
This and other changes in the market have created demand for new offerings, like mobile-friendly sites, video, and patient communities.
Bayer, Eli Lilly, GlaxoSmithKline, and Sanofi have suspended advertising on the show, according to news reports.
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Drugmakers are becoming much more cautious with their budgets, WebMD executives said.