Medical Advertising Hall of Fame Induction 2010

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Hundreds of healthcare advertising and publishing leaders braved the storm and gathered at at New York's Pierre Hotel to honor the 2010 Medical Advertising Hall of Fame inductees: Steve Girgenti, Irwin Lerner and Mel Rubin

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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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