Medical advertising shops raise $100K for Haiti relief

Share this article:
The compassion and goodwill of the medical advertising agency community has turned what started as a single donation to the Haitian earthquake relief effort into a collaborative, non-partisan effort spanning numerous organizations, and raising more than $100,000 to date for the beleaguered Caribbean republic.

It started when Louisa Holland, co-CEO, The Americas, Sudler & Hennessey, made a donation to the not-for-profit Doctors Without Borders (DWB). “When disaster struck in Haiti, it took only moments to realize that this was a time to act fast, so S&H cut a check within days.”

“But the size of the disaster was so big, and the needs so great,” she said, “that I felt there must be a way to do more. I wondered if colleagues from the healthcare communications industry—S&H's competitors, in effect—might rise to a ‘challenge' from Sudler & Hennessey, to match our donation and collectively show the support of our industry.”

Initially, she approached the Medical Advertising Hall of Fame (MAHF) to support an organized effort among further agencies. But because the MAHF's mission does not extend to facilitating such programs, Scott Cotherman, CEO of Corbett Accel Healthcare Group—and chairman of the MAHF—took it upon himself to carry the mantle and challenge other agency leaders within the Omnicom organization to match Holland's donation. (Cotherman had already made a donation on behalf of Corbett.) Holland agreed to do the same within WPP. And if they were successful, they agreed they would take it further afield.The response was immediate and overwhelmingly positive. “Clearly this tragedy has opened a lot of hearts,” said Holland, “and I believe the donations have underscored some of the core values of our industry.”

To date the following agencies and networks have, collectively, donated more than $100,000: AbelsonTaylor, Adelphi, The CementWorks, CommonHealth, Corbett Accel Healthcare Group, DDB Health, Euro RSCG Life, Flashpoint Medica, Goble & Associates, Harrison & Star, InVentiv, Ogilvy Healthworld, Sudler & Hennessey and Topin & Associates.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.