Medical Care study found drug sampling leads to greater spending

Share this article:
A Medical Care study found that drug sampling does lead to greater consumer spending on drugs. According to the study, which measured spending over 180-day periods, individuals spent $166 before receiving samples, $244 while receiving samples and $212 after sampling ended. Individuals who never received samples spent $178.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Business Briefs

Email Newsletters

MM&M inVISION