Medical Marketing Moments

It's hard to believe that when this publication appeared 40 years ago, Tylenol was a relatively new product and the Medicare program was fresh out of the box. Of course, a lot has happened since then (not least to Tylenol and Medicare). Technology and the Internet have changed every facet of medical marketing, while regulatory shifts have opened the doors to DTC, and raised firewalls between education and promotion. MM&M has been there throughout, and we look forward to reporting on 40 more prosperous years for the industry.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters