October 01, 2006
Medical Marketing Moments
It's hard to believe that when this publication appeared 40 years ago, Tylenol was a relatively new product and the Medicare program was fresh out of the box. Of course, a lot has happened since then (not least to Tylenol and Medicare). Technology and the Internet have changed every facet of medical marketing, while regulatory shifts have opened the doors to DTC, and raised firewalls between education and promotion. MM&M has been there throughout, and we look forward to reporting on 40 more prosperous years for the industry.