Medical Prescribing Reference

Study reveals doc detail preferences: Hang up the phone

Study reveals doc detail preferences: Hang up the phone

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Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.

Professional Media briefs—March 2012

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News about Jobson Medical Information Holdings, Medical Prescribing Reference, DTW Research Marketing Group and Communications Media Inc./Compas

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.