Medicus NY

Medicus NY
Medicus NY
1675 Broadway,
New York, NY 10019
Phone: 212-468-3100 · Fax:212-468-3222
Email: · Web:
Founded: 1972
Parent company: Publicis Groupe SA, Paris, France

Officers: Ed Rady, CEO, Publicis Healthcare Communications Group; Nick Colucci, president/chief operating officer, Publicis Healthcare Communications Group; Lisa Ebert, EVP/managing director; Jane Purkis, EVP/director of client services; Nick Manganiello, EVP/chief creative officer; Rich Norman, EVP/chief strategic officer; SVPs: Sherri Goldstein, Scott Shevrin, Diane Pencek, Adrian Sansone, Mark Reichman, Anne Mastandrea; Ellen Gorczyca, SVP/exec. creative director.

Healthcare accounts: AstraZeneca: Arimidex, Faslodex, Pulmicort Respules, Pulmicort Turbuhaler, Symbicort; Bayer: Pravachol; Mead Johnson: Enfamil LIPIL with Iron; Pfizer/Eyetech: Macugen; Pfizer: Macugen (global); Procter & Gamble: Asacol, Metamucil, oral care, Prilosec OTC; sanofi-aventis: Multaq, rimonabant, Uroxatral.

Accounts gained (3): Bayer: Pravachol; Procter & Gamble: Asacol; sanofi-aventis: Multaq.

Accounts lost (0):

Services: Strategy development, positioning, branding, sales aids, advertising, direct mail, print and electronic, practice management tools, relationship/loyalty programs, patient counseling/adherence/educational tools, DTC/DTP, life cycle planning, scientific story development, interactive selling tools, and Web site development.

New hires: Jane Purkis, EVP/director of client services; SVP/group account directors: Adrian Sansone, Mark Reichman.

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