Meeting spend holding steady

Share this article:

As pharmaceutical companies cut spending on other  marketing areas, meetings stay a primary channel for gaining physician mindshare, data show.

Group events, from international conferences to local dinner meetings to in-office seminars, have held at around 7% of total marketing spend over the last several years, according to a report from Cegedim Strategic Data that tracked spend through the first quarter of 2011.

A big increase came in dinner meetings: “International and national conferences are not getting the same kind of support or participation that local ones are,” said Jerry Maynor, US marketing and business development director at the company.
Share this article:

Email Newsletters

More in Features

Read the complete April 2014 Digital Edition

Read the complete April 2014 Digital Edition

Click the above link to access the complete Digital Edition of the April 2014 issue of MM&M, with all text, charts and pictures.

Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.