Meeting spend holding steady

As pharmaceutical companies cut spending on other  marketing areas, meetings stay a primary channel for gaining physician mindshare, data show.

Group events, from international conferences to local dinner meetings to in-office seminars, have held at around 7% of total marketing spend over the last several years, according to a report from Cegedim Strategic Data that tracked spend through the first quarter of 2011.

A big increase came in dinner meetings: “International and national conferences are not getting the same kind of support or participation that local ones are,” said Jerry Maynor, US marketing and business development director at the company.
You must be a registered member of MMM to post a comment.
close

Next Article in Features

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

Email Newsletters