Meeting spend holding steady

Share this article:

As pharmaceutical companies cut spending on other  marketing areas, meetings stay a primary channel for gaining physician mindshare, data show.

Group events, from international conferences to local dinner meetings to in-office seminars, have held at around 7% of total marketing spend over the last several years, according to a report from Cegedim Strategic Data that tracked spend through the first quarter of 2011.

A big increase came in dinner meetings: “International and national conferences are not getting the same kind of support or participation that local ones are,” said Jerry Maynor, US marketing and business development director at the company.
Share this article:
You must be a registered member of MMM to post a comment.

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters