Men

Cleveland Clinic aims to get guys talking in first men's health campaign

Cleveland Clinic aims to get guys talking in first men's health campaign

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The Cleveland Clinic has launched its first national men's health campaign, MENtion It, to encourage men to be more proactive about their health.

Pharma Marketers: Don't Ignore Men

Pharma Marketers: Don't Ignore Men

Not only are men more receptive to pharmaceutical advertising than previously thought, they are also more active in researching medical conditions and treatments

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In his keynote address at the MM&M Transforming Healthcare conference, Dr. Gautam Gulati says the industry is being outpaced by its innovation.

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One executive referred to AI as a "black box" and as the "Tower of Babel."

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Execs stressed the importance of collaboration, consumer-mindedness.

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