Merck a leader in video detailing

Share this article:
In 2007, ePromotion increased by 20% in terms of media spend, with Merck leading the charge, said Tara Hann, director of client services at Verispan.

“Merck ranked highest in ePromotion, and is a pioneer [in the field],” said Hann.  “Merck held 92% of all video details in the industry.” 

Additionally, 53% of all sales details in 2007 were self-led virtual details conducted by physicians themselves, said Hann.

With direct-to-consumer advertising spend down for the first time in five years, outdoor and radio spend took the biggest hit overall, added Hann at an Association of Medical Media conference held in New York City on June 12.
Share this article:
close

Next Article in Features

Email Newsletters

More in Features

Read the complete April 2014 Digital Edition

Read the complete April 2014 Digital Edition

Click the above link to access the complete Digital Edition of the April 2014 issue of MM&M, with all text, charts and pictures.

Antidote: Are e-cigarettes safe?

Antidote: Are e-cigarettes safe?

The pros and cons of e-cigarettes

Combating concept churn

Combating concept churn

There's no cure. But the good news is that prophylaxis is possible.