Merck adds to its digital portfolio

Share this article:

Merck's Global Health Innovation Fund (GHIF) is investing up to $17 million in Physicians Interactive, a company that develops such digital products for doctors as e-sampling and interactive education programs.

The deal includes an initial investment of $8.5 million. with more investments of up to $8.5 million contingent upon pre-specified benchmarks, It gives Merck's GHIF a substantial minority stake in Physicians Interactive Holdings and a seat on the firm's board of directors.

Physicians Interactive CEO Donato Tramuto said the investment “will allow us to further expand our internal product development and customer solutions.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

Email Newsletters