Merck launches corporate ad blitz

Share this article:
Merck launched its first corporate advertising campaign in its 114-year history over the weekend, telling consumers that it's "Where patients come first."
The campaign, by Ogilvy & Mather New York, includes 3 TV ads running on network and cable channels, along with print ads running in The New York Times, The Wall Street Journal and more than 40 magazines, including Time, Newsweek and Readers Digest. The ads target adults 40 and over, those most likely to be concerned with their own health and to be healthcare decision-makers for their own families. Forty percent of the buy is being allocated to ads touting Merck's patient assistance programs.
Share this article:

Email Newsletters

More in News

Astellas, DOJ settle for $7.3M

Astellas, DOJ settle for $7.3M

Astellas has settled a False Claims case with the Department of Justice over the 2010-2013 marketing of an antifungal medication. Astellas denies the allegations.

Boehringer drug lands US, EU orphan tag

Boehringer drug lands US, EU orphan tag

The experimental Breakthrough Therapy treatment is for acute myeloid leukemia.

Omnio app moves to smartphones

Omnio app moves to smartphones

Physicians Interactive is introducing the third wave of its Omnio app, making the tablet-only tool available for iPhones and Android phones.