Merck launches corporate ad blitz

Share this article:
Merck launched its first corporate advertising campaign in its 114-year history over the weekend, telling consumers that it's "Where patients come first."
The campaign, by Ogilvy & Mather New York, includes 3 TV ads running on network and cable channels, along with print ads running in The New York Times, The Wall Street Journal and more than 40 magazines, including Time, Newsweek and Readers Digest. The ads target adults 40 and over, those most likely to be concerned with their own health and to be healthcare decision-makers for their own families. Forty percent of the buy is being allocated to ads touting Merck's patient assistance programs.
Share this article:

Email Newsletters

More in News

AstraZenca beefs up respiratory portfolio

AstraZenca beefs up respiratory portfolio

AstraZeneca has made an $875-million move to beef up its respiratory pipeline by making Almirall's lineup its own.

Amgen Q2 sales rise, company to lay off up to 2,900

Amgen Q2 sales rise, company to lay off ...

The majority of the layoffs will be in the US.

Doctors want to know how CMS plans to display Sunshine payment data

Doctors want to know how CMS plans to ...

Physician and industry trade groups are asking CMS to explain how context will be provided to the general public around the dollar sums drugmakers ascribe to doctors for things like ...