Merck site will 'tackle' diabetes

Share this article:

Merck and ESPN's Mike Golic kicked off a diabetes education program in August to offer patients help navigating a type-2 diabetes diagnosis. The Blood Sugar Basics Game Plan (bloodsugarbasics.com) offers quizzes, facts, and a four-step plan for approaching the diagnosis as well as the lifestyle changes it makes necessary.

The project was overseen by three “coaches,” including Golic, who has diabetes, along with an endocrinologist and a dietitian/exercise physiologist.

The site includes tips on meeting with a doctor to discuss next steps, how to incorporate better eating habits, exercising and creating a goal-setting “Playbook.”
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.