Millennial

How different generations form online "tribes"

How different generations form online "tribes"

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Facebook and Instagram are the primary location for brands to engage with online tribes, while Raptr and PlayFire are a hit with boomers.

MM&M launches Young Jurists program

MM&M launches Young Jurists program

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We are looking for young professionals who are determined to develop their careers in healthcare advertising and marketing.

Millennial staffers at agencies seek work-life balance and strong supervisors

Millennial staffers at agencies seek work-life balance and strong supervisors

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Many young staffers agree one of the biggest challenges in their careers has been learning the delicate balance of when to speak up and when to listen.

The next generation: Q&As with 3 agency staffers

The next generation: Q&As with 3 agency staffers

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MM&M conducted Q&As with Stephanie Robinson, senior account manager, The Bloc; Jessica Hill, account supervisor, Ogilvy CommonHealth; and Austin Bald, account executive, TBWA\WorldHealth.

Insurers seek to challenge millennial 'invincibility'

Insurers seek to challenge millennial 'invincibility'

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Tech companies and Bernie Sanders have found the millennial audience easy to crack. Organizations in and around healthcare? Not so much.

The 50-plus consumer is driven by curiosity and wonder, finds Ketchum study

The 50-plus consumer is driven by curiosity and wonder, finds Ketchum study

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In the United States, people over 50 are often stereotyped as complacent, set in their ways and extremely loyal to their preferred brands, but a new study released Tuesday by Ketchum found that the opposite is true.

Best Multichannel Campaign (Small to Medium Product Size) of 2016

Best Multichannel Campaign (Small to Medium Product Size) of 2016

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Tapping a diverse group of new parents helped breastfeeding product company Medela connect with and provide support for millennial moms and their families.

Leadership Exchange: Engaging the Millennial Doctor

Leadership Exchange: Engaging the Millennial Doctor

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In partnership with inVentiv Health, MM&M found a millennial doctor to ask about her frustrations with the existing pharma marketing model to her willingness to text patients.

Millennials Define Health Differently than Other Generations

Millennials Define Health Differently than Other Generations

While they may not be at the top of a long list of priorities, the sheer size (all 75.3 million of them!) of millennials makes them too important to overlook.

Greyhealth CEO: Women, millennials are healthcare's change agents

Greyhealth CEO: Women, millennials are healthcare's change agents

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Healthcare communicators are confronting a rapidly changing market due to how consumers, providers, and platforms are changing.

Millennials advocate for technology and promotion at agencies but are slow to take risks

Millennials advocate for technology and promotion at agencies but are slow to take risks

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Millennials at pharma agencies are driven and tech-savvy but also pay too much attention to promotion and the shape of their careers, say agency leaders.

Pharma Marketers: Don't Ignore Men

Pharma Marketers: Don't Ignore Men

Not only are men more receptive to pharmaceutical advertising than previously thought, they are also more active in researching medical conditions and treatments

OPINION

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