MM&M Awards 2008: Stars align on big night

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More than 750 healthcare marketing and communications execs flocked to the MM&M Awards gala presentation dinner at New York's Tavern on the Green on October 30, where all 48 gold and silver winners were revealed for the first time. Guests enjoyed cocktails, conversation, live entertainment, dinner and, of course, the Awards ceremony itself, before kicking back for the “after glow” party
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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