MM&M Awards 2008: The finalists are in

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And the finalists are:


Best Healthcare Consumer Publication
  • Caring4Cancer
  • Fit Pregnancy
  • Patient Resource Cancer Guide
  • SELF Magazine
  • Shape Magazine

Best Healthcare Business Publication
  • Clinical Schizophrenia & Related Psychoses
  • Contemporary Cancer Care
  • Endocrine Today 
  • Medical Economics
  • Orthopedics
  • Retail Clinician

Best Healthcare Online Media Brand
  • HealthDay News
  • HemOncToday.com
  • POZ.com
  • SpineUniverse.com
  • WebMD

Best Use of Direct Marketing to Consumers
  • EvoLogue, part of CommonHealth, and AstraZeneca for Symbicort—Measures of Success
  • Hamilton Communications and Baxter BioScience for RPM: Road To Pro Moves Transition Kit
  • Harte-Hanks and Teva Neuroscience for Azilect—Life in Balance
  • MicroMass Communications and Merck for Singulair—A.I.R. (Asthma Information Resource) Program 
  • Saatchi & Saatchi Consumer Health+Wellness and AstraZeneca for Pulmicort Respules—AsthmaKidCare program-CRM

Best Use of Direct Marketing to Healthcare Professionals
  • Cline Davis & Mann Princeton and Novo Nordisk for NovoSeven—SevenSECURE Direct Mail Series 
  • Colle+McVoy and Johnson & Johnson Vision Care for 1-Day Acuvue Moist—Give Your Glasses the Day Off Program
  • Goble & Associates and Phadia for ImmunoCAP Specific IgE blood test
  • ICC and sanofi pasteur—Travelers Postcard Direct Mail Piece

Best Professional Sales Aid
  • Brand Pharm and Galderma for Tri Luma Cream Visual Aid
  • Corbett and Alcon for AcrySof Ballerina Sales Aid
  • ICC and sanofi pasteur—Travelers Sales Aid 
  • Saatchi & Saatchi Healthcare Advertising and Amgen/Wyeth for Enbrel—Black and White Safety Campaign
  • Saatchi and Saatchi Healthcare Innovations and sanofi-aventis for BenzaClin Breakout Performance Sales Aid

Best Use of PR to Consumers
  • Chandler Chicco Agency and Bristol-Myers Squibb for Orencia—I Can with RA in the Kitchen Campaign
  • GolinHarris and GlaxoSmithKline Consumer Healthcare for Breathe Right Nasal Strips—Don't Be a Snore Loser: Stick it To Your Snorer Promotional Support
  • HealthStar Public Relations and GlaxoSmithKline Consumer Healthcare for alli—Sparking a Weight-Loss Revolution: the Launch of alli
  • Manning Selvage & Lee and Eli Lilly & Company—Strength in Knowing: The Facts and Fiction of Breast Cancer Risk
  • Waggener Edstrom Worldwide and Shire Human Genetic Therapies for Elaprase—Shire HGT: Tiny Patient Population, Big Stories, Big Impact

Best Use of PR to Healthcare Professionals
  • Chandler Chicco Agency and Novartis for Novartis-TOBI—Becoming Christopher
  • Racepoint Group and NeuroLogica Corporation—Scan on Demand
  • WeissComm Partners and Alsius Corporation for CoolGard 3000—Alsius Corporation and Kevin Everett

Best Website
  • BariatricEdge.com
  • CelebrationChain.com 
  • CFvoice.com
  • CrohnsAndMe.com
  • NovoMedLink.com

Best Online Advertising Campaign
  • Bridge Worldwide and Abbott Nutrition for Glucerna Rich Media Banners
  • bvk/g and Omron for Weight Management 
  • G2 Direct & Digital and Bristol-Myers Squibb for Orencia Everyday Things Campaign
  • Greater Than One and Eli Lilly & Company for Cymbalta—DPNP Media Campaign
  • MedThink Communications and Salix Pharmaceuticals for OsmoPrep—Unbranded Banner Ad

Best Interactive Initiative for Consumers
  • Cadient Group and Novartis Vaccines and Diagnostics for Fluvirin—FluFlix Video Contest
  • DazMedia and Bayer Pharmaceuticals for Betaseron—The Real World of MS Multimedia Patient Commercial
  • DKI Direct and Genentech USA for Herceptin—HER2 Sisterhood
  • DKI Direct and Genentech USA for Pulmozyme—CF Living
  • Edelman and CHPA for Five Moms—Stopping Cough Medicine Abuse Before It Starts
  • Ignite Health and Advanced Medical Optics for Intralase—Reality LASIK: Reaching Gen Y through Video, Social Networking and Viral Marketing

Best Interactive Initiative for Healthcare Professionals
  • Digitas Health and Novo Nordisk for NovoSeven—eDetail
  • Group DCA and Ortho-McNeil Pharmaceuticals for Levaquin—TV Commercial Builder
  • Group DCA and Teva Neuroscience for Azilect—Maze Challenge
  • Group DCA and Wyeth for Tygacil—Quest for the Lost Antibiogram
  • Stream57 and Hologic for ThinPrep Pap Testing—ThinPrep Morphology Training

Best Individual Product Advertisement in Consumer Press
  • Grey Healthcare Group and Helen Keller National Center for Deaf-Blind Youths and Adults—Shift How Your Think
  • ICC and Food Allergy Initiative for Food Allergy—Awareness Ad
  • Javelin Direct and Roche for Accu-Chek Aviva—Print Ad
  • MRM Gillespie and Bristol-Myers Squibb for Orencia—Everyday Things
  • Wishbone/ITP and Barrier Therapeutics for Vusion—It's Time for a Change
  • Wunderman and AstraZeneca for Faslodex—I Am Me First Consumer Print Campaign
  • Y&R and Bayer for YAZ—Beyond Birth Control TV 

Best Overall Advertising Campaign in Consumer Press
  • Draftfcb and Eli Lilly and Company for Cymbalta—Depression Hurts
  • ICC and sanofi pasteur—Travelers Ad Campaign
  • Ogilvy & Mather and Allergan for Natrelle—The Natrelle Breast Implant Collection Print Campaign
  • Ogilvy & Mather and Boehringer Ingelheim Pharmaceuticals for Mirapex— Logo Legs Print Ad
  • StoneArch Creative and GN ReSound for GN ReSound Humor Campaign

Best Individual Product Advertisement in Professional Press
  • AgencyRx and Novartis for Femara—This is Breast Cancer
  • Corbett and Alcon for Vigamox—Drops/Predator
  • Corbett and Alcon for Vigamox—Pink Eraser 
  • Dudnyk and AMAG Pharmaceuticals for Disease State Awareness—Check Iron
  • ICC and Shire Pharmaceuticals US for Daytrana—Treat Me Like Me Ad
  • Mangos and Siemens Medical Solutions for Siemens Audiology—Vibe Leopard Lady Ad

Best Product Launch Advertisement/Campaign in Professional Press
  • Brand Pharm and Galderma for Pliaglis Cream Journal Ad 
  • Flashpoint Medica and Indevus Pharmaceuticals for Supprelin LA—A Major Step in Treatment Delivery
  • Mangos and Siemens Medical Solutions for Siemens Audiology—CIELO2 Active Ad Campaign
  • Ogilvy Healthworld and Wyeth for Progenics—Turning OIC Upside Down
  • Stonefly Communications Group and Vertebration for XYcor—Secret Agent Ad Campaign

Best Overall Advertising Campaign in Professional Press
  • Area 23 and Roche for Rheumatology— Biological Campaign
  • GSW Worldwide and Astellas Pharma US for Protopic Ointment—Itchcraft Campaign
  • GSW Worldwide and MGI Pharma for PONV—Tilt and Jumbler
  • HC&B Healthcare Communications and DonJay Orthopedics for OA Adjuster—DJ Ortho Tropy Campaign: Golf, Dancing, Softball
  • ICC and Shire US for Daytrana—Treat Me Like Me Campaign

Best Corporate Advertisement/Campaign
  • Euro RSCG Life LM&P Chicago and Evanston Northwestern Healthcare System—Better Connections, Better Care
  • Harrison & Star and Genentech for Avastin—MBC Prelaunch Ad
  • KPR and Jazz Pharmaceuticals for Narcolepsy: Master of Disguise
  • Palio and Adheris—Helping Patients Stay on Therapy
  • The CementBloc and Vanda Pharmaceuticals—Molly Meet Gene

Best Agency Self-Promotion Advertisement/Campaign
  • BrainWorks Communications—We Wanted to Wish You Happy Holidays…
  • bryantBROWN communications—Anatomy Campaign
  • Ogilvy Healthworld—Happy Holidays
  • Sudler & Hennessey—Find More Inside Your Brand
  • Sudler & Hennessey—S&H 2007 Holiday Card

Best Branded TV Advertisement/Campaign
  • Draftfcb and Eli Lilly and Company for Cymbalta—Depression Hurts
  • Javelin Direct and Roche for Accu-Chek Aviva DRTV
  • Ogilvy & Mather and Boehringer Ingelheim Pharmaceuticals for Mirapex—Logo Legs TV Ad
  • Ogilvy Healthworld and Allergan for Lap-Band—If I Lost the Weight
  • Y&R and Bayer for YAZ—Beyond Birth Control

Best Unbranded TV Advertisement/Campaign 
  • Anderson DDB and Centocor for Remicade—Learning To Live With It-Pool
  • Cambridge BioMarketing Group and Together Rx Access—Consumer TV Campaign
  • EvoLogue, part of CommonHealth, and Novartis for Fluvirin—Influenza Vaccination Awareness
  • Lou Beres & Associates and American Medical Association—Voice for the Uninsured Campaign
  • Ogilvy Healthworld and Wyeth—Freezer Aisle

Best Over-The-Counter Product Advertisement/Campaign
  • Adair Greene-McCann and Stiefel Laboratories for Sarna—Relief Runs in the Family
  • Direct Image & Design and McNeil Consumer Healthcare for Tylenol—Osteoarthritis Professional Journal Ad
  • ICC and Johnson & Johnson—Bedtime Bath Ad
  • Ogilvy Healthworld and Abbott Diabetes Care for Abbott Freestyle Glucose Monitor—Freestyle World TV
  • Sudler & Hennessey and Galderma for Cetaphil—Product Rebranding Campaign

Best Total Integration Program for Small Companies
  • AbelsonTaylor and Astellas Pharma US for Mycamine
  • Euro RSCG Life LM&P and Boston Scientific for Taxus Stents—Stent Plus
  • HealthEd and Amylin Pharmaceuticals for Symlin—Getting Somewhere Patient Support Program
  • Rosetta Marketing and UCB for Epilepsy Advocate 
  • Unit 7 and Shire for Vyvanse Pediatric Launch

Best Total Integration for Large Companies
  • Anderson DDB and LifeScan for One Touch—More Power to You
  • BBDO and Johnson & Johnson/Cordis for Cypher Stent—Life Wide Open
  • Elite and Siemens Healthcare USA for Magnetom Essenza—Win An MRI Campaign
  • Euro RSCG Life MetaMax and sanofi-aventis for Apidra—Team Type 1
  • MRM Gillespie and Bristol-Myers Squibb for Orencia—Everyday Things
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