Following two comprehensive rounds of scoring by more than 100 independent industry judges, the results are in for the MM&M Awards 2014. Here are the five finalists for each of the 31 categories
Google's independent biotech announced today it will enlist AbbVie in its mission to cure death.
Key opinion leaders indicate they are ready to embrace Novartis's experimental heart failure medication LCZ696. Such a move could upend heart failure treatment protocols.
Companies are realizing that they need to be more attuned to their audience
It may be time to adopt a model in which we help deliver healthcare
Agencies must generate emotional resonance with the target audience, not unlike Apple, Pepsi or Nike