How were they judged?

After entries are submitted, a panel of approximately 40 judges selected the winners through an extensive and thorough process. These judges consisted of healthcare marketers from the agency, client and service sectors. Judges were chosen based on thier professional and wide-ranging level of expertise. Any judge that had a conflict of interest, including but not restricted to: working for an agency that submitted the campaign and/or involved with any aspect of the project was not allowed to judge the entry. The Judges may have moved entries between categories if deemed unsuitable to one but appropriate for another. Scoring of entries were made solely at the discretion of the judges and their decision will be final.

2011 MM&M Judges

Jack Barrette, CEO, WEGO Health

Mike Boken, Senior Director, Operational Excellence, Shire Pharmaceuticals

Lisanne Budwick, SVP, Ogilvy CommonHealth Specialty Marketing

Christine Coyne, Senior Director, Adult Endocrinology, Endo Pharmaceuticals

Deborah Dick-Rath, Senior Vice President, Healthcare, Symphony Advanced Media

Bill Drummy, Founder and CEO, Heartbeat Ideas

Mark Goldstone, President, DDB Worldwide

Fabio Gratton, Chief Innovation Office, Ignite Health

Shwen Gwee, VP, Digital Health, Edelman

Steve Hamburg, Chief Creative Partner, RosettaWishbone

Paul Ivans, President, Evolution Road

Peter Justason, Director, eMarketing, Purdue Pharma

Ray Kerins, Vice President, External Affairs & Worldwide Communications, Pfizer

Peter Labadie, Managing Director, Williams Labadie

Rich Levy, EVP, Chief Creative Officer, Draftfcb Healthcare

Deborah Lotterman, EVP, Director Account Services & Planning, LehmanMillet

Mike Luby, Founder and CEO, BioPharma Alliance

Marjorie Martin, VP, General Manager, AOL

Kevin McDermott, Vice President, Managed Markets, Daiichi Sankyo

Bill McEllen, President, echo Torre Lazur

Larry Mickelberg, Chief Digital Officer, Havas Worldwide Health

Sean Moloney, CEO/Co-Founder, Dramatic Health

Marc Monseau, Director, MDM Communications

Mike Myers, President, Palio

Edward Nathan, Chief Ideation Officer, Saatchi & Saatchi Heath NY

Mark Nolan, SVP, Group Creative Director, Digitas Health

Cynthia North, Customer Marketing Director, Bayer HealthCare

Paul O'Neill, Managing Director, ICC

Dave Ormesher, CEO, closerlook

Jim Pantaleo, VP, Publisher, MPR

Jennifer Rinaldo, Director, Forest Laboratories

Janie Rodriguez, Associate Director, Metabolics Marketing, Boehringer-Ingelheim Pharmaceuticals, Inc.

Bruce Rooke, Chief Creative Officer, GSW Worldwide

Anita St. Clair, Chief Client Development Officer, Health Ed Group

Dale Taylor, President and CEO, AbelsonTaylor

Thomas Thill, Senior Director of Marketing, KCI

Al Topin, President, Topin & Associates

Thomas Treusdell, Director Product Marketing, Siemens Medical Solutions

David Zaritsky, Managing Director/ Problem Eliminator, HRM Healthcare Regional Marketing