MM&M Awards: Glimpse at Gold

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MM&M Awards: Glimpse at Gold
MM&M Awards: Glimpse at Gold

THE FINALISTS

Best Healthcare Consumer Media Brand

  • HealthiNation
  • Remedy Health Media for TheBody.com
  • Remedy Health Media for Berkeley ­Wellness
  • Remedy Health Media for RemedyMD Healthy Living Guide
  • Remedy Health Media for Diabetes Focus

Best Healthcare Professional Media Brand

  • Everyday Health for MedPage Today
  • Intellisphere LLC for Pharmacy Times
  • Lippincott Williams & Wilkins for PRS
  • MDLinx
  • SLACK Incorporated for Healio

Best Use of Direct Marketing to Consumers

  • Arnold NYC and Sanofi for “Lantus Branded e/CRM Program”
  • CDMiConnect and Genentech for “Avastin Cares”
  • Publicis Healthcare Communications Group and Sanofi for “Auvi-Q Magazine ­Covers Take Ones”
  • Publicis Healthcare Communications Group and Sanofi for “The Auvi-Q Pocket Guide Patient Brochure”
  • GA Communication Group and Upsher Smith for “Morning Sickness In-Office Campaign”

Best Use of Direct Marketing to Healthcare Professionals

  • CDMiConnect and Brooklyn Free Clinic for “We Need U”
  • GSW and Endo Pharmaceuticals for “Fortesta Gel”
  • Herspiegel Consulting and Novo Nordisk for “Quality Diabetes Measures Kit”
  • Optum for “Optum Ecosphere Campaign”
  • SCORR Marketing and Theorem Clinical Research for “Theorem 2012 DIA Trade Show”

Best Use of Public Relations

  • Ketchum Washington DC and Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services for “Putting the I in Health IT”
  • Marina Maher Communications LLC (MMC) and Novo Nordisk (with The Rose Group) for “Novo Nordisk and Paula Deen Help People See Diabetes in a New Light”
  • Ogilvy Public Relations and Bristol-Myers Squibb for “Men and Melanoma: The Unexposed Target”
  • ruder finn and Roche Diagnostics Corporation for “Steve's Mountain”
  • Waggener Edstrom Worldwide and Emergent Biosolutions and development partners Aeras, OETC (a joint venture between Oxford Univ. and Emergent BioSolutions), Oxford Univ., South African Tuberculosis Vaccine Initiative, and the Wellcome Trust for Hope, for “the First Tuberculosis Infant Booster Vaccine

Best Branded Website for Consumers

  • Intouch Solutions and Bayer HealthCare Pharmaceuticals for FactorMatters.com (brand: Kogenate FS)
  • Klick Health and Acorda Therapeutics for Ampyra.com
  • RTC Relationship Marketing and Biogen Idec for MSInspiration.com (brand: Tysabri)
  • Saatchi & Saatchi Wellness and Chattem for Allegra.com
  • The CementBloc and Salix Pharmaceuticals for Giazo.com

Best Branded Website for Healthcare Professionals

  • Publicis Healthcare Communications Group and Sanofi for auvi-q.com/hcp
  • ICC Lowe Trio and Johnson & Johnson Healthcare Products for jjdentalprofessional.com (brand: Listerine)
  • Klick Health and Acorda Therapeutics for ampyra-hcp.com
  • Medtronic Neuromodulation for professional.medtronic.com
  • Sudler & Hennessey and Ferring Pharmaceuticals for ferringfertility.com/hcp

Best Disease/Education Website

  • Chandler Chicco Agency and Mylan ­Specialty for anaphylaxis101.com
  • gcg CONNECT and Novo Nordisk for ­cornerstones4care.com
  • Klick Health and Reckitt Benckiser for turntohelp.com
  • Palio+Ignite and Endo for pubertytooearly.com
  • Toolhouse and Phonak for hearinglikeme.com

Best Use of Social Media

  • Digitas Health and UCB for “Epilepsy ­Advocate on Facebook”
  • Intouch Solutions and Sanofi US Diabetes for “Get Blood Sugar Control: Interactive Q&A via YouTube”
  • Intouch Solutions and Galderma Laboratories for “Giving Thanks for Cetaphil Super Fans: A Community Advocacy and Social Engagement Campaign”
  • Medtronic MiniMed and Medtronic Diabetes for “The Medtronic Diabetes Community: Engaged, Inspired and the #1 Diabetes Brand on Facebook”
  • Siren Interactive and Lundbeck for “Moving Together for HD Facebook Page”

Best Medical Digital Initiative for Consumers

  • CDM Princeton and Novo Nordisk for “HemaGo”
  • Digitas Health and Shire for “Own It”
  • Intouch Solutions and Sanofi US Diabetes for “Beyond Counting Calories: The Transformation of GoMeals”
  • Nucleus Medical Media for “iHeart Touch iPad App: Point of Care—Everywhere”
  • Vogel Farina and Novartis Oncology for “My NET Manager patient app”  

Best Health & Wellness Digital Initiative for Consumers

  • Brightworks Interactive Marketing and Bayer for “The Eczema App”
  • DiD and McNeil Consumer Healthcare for “Kids' Wellness Tracker”
  • Marina Maher Communications LLC (MMC) and Merck for “Merck Helps ­College Women Plan It Forward and ­Consider Long-Acting Contraceptives”
  • Palio+Ignite and Lilly for “Glucagon Mobile Application”
  • WebMD for “WebMD Magazine Tablet App”

Best Digital Initiative for Healthcare Professionals

  • Digitas Health and Amgen for “Manufacturing Matters with Biological Medicines Website”
  • HealthEd and HealthEd Academy for “Growing an online learning community, SurroundHealth, for healthcare extenders”
  • ICC Lowe and MSD Animal Health for “Activyl ‘Ditch The Itch'”
  • Klick Health and Millennium: The Takeda Oncology Company for “Velcade iPatient App”
  • McCann Torre Lazur and UCB for “Vimpat interactive Ad”

Best App for Healthcare Professionals

  • GSW and Eli Lilly for “Clinical Trials ­Resource App”
  • ICC Lowe and Allergan for “Botox Phase 1 Launch”
  • Infuse Medical and Hologic for “The Hologic Trident ROI App”
  • Interact Medical and Acumed for “iPad Sales App”
  • Epocrates for “Epocrates Rx for iPad: Enabling ­Physicians to Make Better Prescribing Decisions”

Best Consumer Print Campaign

  • CDMiConnect and Genentech for “Romance” (Rituxan)
  • Digitas Health and UCB for “Go Beyond Okay” (Vimpat)
  • Draftfcb - NY and Thermo Fisher Scientific for “Know Where They Stand” (uKnow peanut test)
  • GSW and Stryker for “Stryker GetAroundKnee Print Campaign”
  • Healthwork Powered by BBDO & CDMi and Genentech for “Bigger Than” (Tamiflu)

Best Single Professional Print Advertisement

  • Draftfcb - NY and Boehringer Ingelheim/Pfizer for “Why Wait?” (Spiriva)
  • GSW and Takeda for “Edarbyclor ­Professional Journal Ad”
  • ICC Lowe and Boehringer Ingelheim for “Buscopan ‘Take Control'”
  • Rosetta and Otsuka America Pharmaceutical for “BreathTek UBT Journal Ad”
  • The CementBloc and Salix Pharmaceuticals for “Mr Butt Print Ad: Biker” (Giazo)

Best Professional Print Campaign

  • Strategic Edge Communications and Wockhardt USA for “Bromfed DM Professional Ad”
  • Cline Davis & Mann (CDM) and Pfizer for “Scream Campaign” (Zyvox)
  • Dudnyk and ViroPharma for “‘Moments Missed' Unbranded Campaign”
  • ICC Lowe and MSD Animal Health for Activyl “‘Switch The Itch'”
  • The CementBloc and Salix Pharmaceuticals for “Mr Butt Print Ad: Biker” (Giazo)

Best Professional Print Campaign for New Launches

  • Cline Davis and Mann (CDM) and Salix Pharmaceuticals for “Positively in Control” (Fulyzaq)
  • Area 23 and Fresenius for “MeDS Pump - Approximately Isn't Good Enough”
  • Dudnyk and Dentsply for “Nu World” (Nupro)
  • Mc|K Healthcare and UCB  for “Neupro RLS Ads”
  • The CementBloc and Salix Pharmaceuticals for “Mr Butt Print Ad: Biker” (Giazo)

Best Professional Sales Aid

  • AbelsonTaylor and Healthpoint Biotherapeutics for “Santyl Street Sweeper Sales Aid”
  • CAHG and Alcon Laboratories for “Inflammation Happens” (Durezol)
  • Giant Creative/Strategy, LLC and Valeant Pharmaceuticals North America for “Xerese ‘Stop It' Detail Aid”
  • ICC Lowe and Shire for “Adult Maintenance Campaign” (Vyvanse)
  • Pacific Communications and Allergan for “Take a Second Look at Possible Chronic Migraine Patients in Your Practice” (Botox)       

Best Corporate Marketing Campaign

  • Glyph Interface and GRHealth for “Spine Center Campaign”
  • McCann Regan Campbell Ward and Daiichi Sankyo for “Daiichi Sankyo Corporate Campaign”  
  • Saatchi & Saatchi Wellness and American Heart Assosciation for “Go Red for Women”
  • StoneArch and 3M Health Care for “3M Infection Prevention Sustainability Leadership Video”
  • The CementBloc and The Coore Foundation for “Girls Right Of Way: Print”

Best Agency Self-Promotion

  • Draftfcb—NY for “We Doubled” - Agency Self-Promotion Video”
  • Harrison & Star for “What Turns Specialist On?”
  • ICC Lowe for “Fun/Kitchen”
  • ICC Lowe for “Tangrams Campaign”           
  • McCann Torre Lazur and McCann echo Torre Lazur for “New Blood/Best Brains Campaign Recruitment Ads”

Best TV Advertising Campaign

  • Digitas Health and Shire for “Own It” (unbranded)
  • Doner Advertising and OhioHealth for “OhioHealth 2013 TVCampaign – Connectivity”
  • Healthwork Powered by BBDO & CDMi and Genentech for “Bigger Than” (Tamiflu)
  • Merck & Co (with DDB) for “Shingles, The Inside Story” (Zostavax)
  • Saatchi & Saatchi Wellness and AstraZeneca for “‘Doctor Doing Your Job' (DDYJ) TV Campaign” (Nexium)

Best Multichannel Campaign for Small-to-Medium Client Organizations

  • Cline Davis and Mann (CDM) and Salix Pharmaceuticals for “HE*s Back: the consequences of hepatic encephalopathy (HE) recurrences” (unbranded)
  • Deutsch and Sunovion Pharmaceuticals for “Project Luna for a restful night's sleep” (Lunesta)
  • GSW and Stryker for “Stryker GetAroundKnee Campaign”
  • Hill Holliday and Harvard Pilgrim Health Care for “Count Us In”
  • StoneArch and Minnesota Ovarian Cancer Alliance for “Tie it Teal”

Best Multichannel Campaign for Large Client Organizations

  • Arnold NYC and Sanofi for “Lantus multichannel Campaign”
  • Publicis Healthcare Communications Group and Sanofi for “Auvi-Q Campaign - Launch and Beyond”
  • Draftfcb - Chicago and Janssen Biotech (A Pharmaceutical Company of Johnson & Johnson) for “Stelara Psoriasis Warrior Integrated DTC Campaign”
  • CDMiConnect and Genentech for “Bigger Than” (Tamiflu)
  • Wunderman World Health and Novartis Consumer Health for “Prevacid24HR Perks”
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