MM&M Awards: Who's Going to Shine in 2009

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Despite an increasingly difficult environmental for healthcare marketers, the MM&M Awards program continues to grow in size, stature and relevance—as evidenced by last year's record-breaking 830 submissions. So why such a clamor to win gold? It's because this program is judged fairly, independently and with the authority of a large panel of industry experts. We go to extraordinary lengths to make sure that the best work wins. Just ask a seasoned judge:

“Many areas of marketing communications are highly subjective, more art than science,” says Joe Shields, product director for Enbrel at Wyeth. “However, the judges for the MM&M Awards do their level best to assess fairly entries based on objective criteria and business impact, when provided. I continue to serve as a judge (three times so far) because it is a valuable part of my continuing marketing education. I can count on a few entries each year that make me say, ‘Wow, I wish I had done that!'”
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Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.

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