Innovative Marketer of the Year: 2014

Recognizes marketing executives who have demonstrated exceptional levels of innovation in their roles for any healthcare industry organization or marketing agency.

Innovative Marketer of the Year: 2014
Innovative Marketer of the Year: 2014

Sponsored by OPUS Health

GOLD AWARD
Faruk Capan
CEO, Intouch Solutions

Every judge in this category was deeply impressed by Faruk Capan's keen ability to read industry trends and pioneer innovations. “He invested in technology before pharma was ready to accept it and it paid off,” one judge said.

Capan came to the US in 1990 from his native Istanbul, Turkey, earned a master's degree in IT and became a naturalized citizen.

In 1999, he founded Intouch Solutions and set about creating models and digital solutions to advance pharma marketing. Today, Intouch Solutions pulls in more than $70 million in annual revenue and employs 500.

Capan's employees greatly admire and respect him. They described him not only as a brilliant visionary leader who is the backbone of the agency's success, but also as a humble, generous, fair, respectful, sincere and honorable man.

The agency's innovations include MSWatch.com, the largest online community for MS patients; development of key iPad capabilities long before any other agency; and ssshare.it, the latest in a suite of social media engagement products for pharma companies.

SILVER AWARD
Jay Appel
Director, HCP Multichannel Marketing, Amgen

Recognized as a pioneer in HCP closed loop marketing, Jay Appel's accomplishments include helping Amgen build a revolutionary MCM analytics platform for media, sales force, inside sales and product sales.

All judges were impressed by his use of high-level analysis for multichannel optimization and sales force integration into multichannel marketing.

THE FINALISTS

• Jay Appel, Director, HCP Multichannel Marketing, Amgen

• Faruk Capan, CEO, Intouch Solutions

• Greg Foster, Co-founder, CEO and ­Chairman, BrightWhistle

• Jeanne Martel, General Manager/ Partner, ClinicalMind

• Michael Zuna, Second Vice President, Communications and Content Marketing, Aflac


OPUS Health is the premier loyalty marketing company with over a decade of experience helping pharmaceutical companies implement HCP trial as well as patient acquisition and adherence solutions. We design, manage, and measure co-pay, voucher, debit card, cash discount, buy-and-bill, and medication adherence programs. We process all pharmacy claims with our in-house claims adjudication system, which enables us to customize solutions in ways other suppliers cannot. Why have pharmaceutical companies trusted OPUS Health to provide patient savings more than 50 million times? Because it works.