SILVER | Marketing Team of 2017

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The Latuda Marketing Team


All judges commented on the truly exceptional results that this dedicated, tireless team has achieved for Latuda since it launched in 2010 as a challenger in the fiercely competitive atypical antipsychotics market. Last year, the team's innovative surround sound approach helped drive record sales of more than $1.2 billion, up 23% over 2015, despite enormous competition from generics and two new branded products.

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