The Latuda Marketing Team
All judges commented on the truly exceptional results that this dedicated, tireless team has achieved for Latuda since it launched in 2010 as a challenger in the fiercely competitive atypical antipsychotics market. Last year, the team’s innovative surround sound approach helped drive record sales of more than $1.2 billion, up 23% over 2015, despite enormous competition from generics and two new branded products.
From the October 19, 2017 Issue of MM+M - Medical Marketing and Media
