SILVER | Multichannel Campaign (Small to Medium Product Size) of 2017
CDM Princeton and AstraZeneca
Judges appreciated the attention-commanding power of knitted lungs used as an awareness symbol for respiratory syncytial virus, a disease that can kill infants and young children. Execution of the overall campaign spanned events, social outreach, and media relations. Results included 2.7 million Facebook impressions. Judges thought the overall effort was wonderfully organic, fitting, very authentic, and effective.