SILVER | Multicultural Campaign of 2017
Maricich Health and LA Care Health Plan
LA Care Covered Open Enrollment Campaign
This carefully crafted campaign, which spanned six languages and numerous channels, resulted in more than 19,000 new members (nearly four times the goal) and over 453 million brand impressions for the LA Care Covered health plan. Creative elements featured five mosaic faces that mirrored the diversity of Los Angeles County residents, as well as the diversity of the coverage and care provided.