SILVER | Orphan Product Marketing Initiative of 2017
Cambridge BioMarketing and Intercept Pharmaceuticals for Ocaliva
Welcome to Your World
This campaign was designed to empower patients suffering from primary biliary cholangitis, a condition marked by steadily declining liver function, extreme itching, fatigue, and depression. Because the condition is little-known, patients are often overlooked or shunned. Judges applauded an outstanding user experience on the campaign website and mobile app, as well as the campaign's welcoming tone.