SILVER | Professional Print Campaign of 2017

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Area 23 and Eli Lilly

The Tables Have Turned


Lartruvo is the first advance treatment in decades for soft tissue sarcoma, a rare and aggressive cancer. This visually arresting campaign uses images of predators turned prey to reinforce that Lartruvo represents a power dynamic reversal because it gives oncologist power to fight soft tissue sarcoma. Lartruvo sales soared 269% above the projected forecast. Judges applauded the strategy, imagery, execution, and impressive results.

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